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Sports Tech Live - Issue #171

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech Fans,
Techstars Sports Tech Melbourne announced the 10 companies that will be participating in their upcoming program. Check out the companies below under the startup section.
It was a busy week for player safety with new technology being trialed and a $28 million raise for a youth sports safety startup Players Health which focuses on insurance on risk mitigation for young athletes. See more below in the deals section and in the hardware & wearables for all the other sections. is an official partner of World Cup 2022 in Qatar as crypto continues its takeover of sports.
The NFL will now allow its teams to partner with blockchain exchanges in a more limited and restricted way than we have seen in other sports.
Loads of great stories are below.
To read all the stories in web mode go here:
Have a great sporting weekend,

Streaming Wars
Genius Sports Signs Streaming Distribution Partnership with Pixellot – European Gaming Industry News
ESPN Leans Into Lacrosse, Locking 4-Year Rights Deal With The PLL As Young League Segues From NBCUniversal
ESPN Sees Highest F1 Viewership Since 1995 With 2022 Bahrain Grand Prix
1190 Sports and LaLiga Tech seal agreement to protect key Latin American sports competitions from piracy | Soccerex
UFC maintains broadcast relationship with state-controlled Russian sources   - Bloody Elbow
BeIN picks up rights to remaining AFC Qualifiers across most of Mena region | SportBusiness
Sports Betting
Meet The Gambling Tech Company That Caught The NFL’s Calvin Ridley
Mobile NY Sports Betting Already Near $4B Wagered In 10 Weeks
Search Party: Google Taking Ontario Sports Betting Ads From Legal Books
Missouri Sports Betting Bill Approved By State House - Legal Sports Report
Hard Rock Atlantic City and EEG host first US skill-based wagering event with over 16K live viewers | Yogonet International
esports & Gaming
ESL Gaming and Monster Energy Announce Historic Multi-Year Global Portfolio Partnership
NFL to Launch VR Football Game With StatusPro - Variety
Zwift's push into competitive cycling could change esports
UFC® Enters a Multi-Year Partnership Bringing Next Level Mobile Gaming Competition to Life on Skillz Platform
Marketing & Social
March Madness: Who's Winning the Battle of the Brands? - Boardroom
Youth Sports Safety, Tech Platform Raises $28M
FTX Acquires Good Luck Games Amid Gaming Push
Startup's fundraise for cricket NFT gets Ronaldo among its backers: Report | Business Standard News
Deals of the Week 21 March to 25 March – a Growth Business round-up
Sportec Solutions acquires GLT and VAR technology provider Vieww | SportBusiness
The NFL will now let teams seek limited blockchain sponsorships, but cryptocurrency promotion remains banned
DraftKings Links NFTs to Betting Products in Web3 Push - Blockworks
Ethereum's Vitalik Buterin Is Worried About Crypto's Future | Time
NFL Inks Deal For Annual VR Video Game For Meta Quest and PlayStation VR - CNET
David Beckham, Lisa Leslie Enter Metaverse as Brand Ambassadors for DigitalBits, LootMogul
This executive is trying to move all of her meetings to the metaverse
Hardware & Wearbles
Unprecedented Rate Of Improvement Stimulated In Helmet Industry, New Standard Set For ‘Top-Performing’ Helmet Models Worn By NFL Players
Space Force Will Rely on Wearable Fitness Trackers by 2023, Raising Security and Privacy Concerns |
FlexIt Has Been Named the Official Virtual Fitness Partner of the Florida Panthers | Business Wire
Premier Lacrosse Players to Wear Q-Collars for Brain Protection
'Is it worth it?' After multiple concussions, Texas guard Audrey Warren turns to Q-Collar
Florida Football: Gators debut new Riddell Axiom helmet - Hail Florida Hail - A Florida Gators Fan Site - News, Blogs, Opinion and more.
Slinger’s Artificial Intelligence App for Tennis Receives VICON Validation pre Beta Launch
Royals, Greinke sing the praises of new PitchCom tech
Mets give mixed reviews of new PitchCom device for pitch signals
FIFA unveils as official sponsor of World Cup 2022 -
BYJU’S Announced as Official Sponsor of FIFA World Cup Qatar 2022™
AlphaTauri Becomes Fashion Apparel Supplier of Formula 1 |
The Mercedes-AMG Petronas Formula 1 Team Welcomes Eight Sleep as Official Team Supplier
Women in Sport
NHL Network will air their first-ever all-women edition of “NHL Tonight” Tuesday
Transgender athletes: The International Olympic Committee’s trans eligibility framework is too little too late - Sports Illustrated
Student Athletes
Why Cinderellas like St. Peter’s can’t make the instant NIL money you’d expect
Adidas to Offer NIL Money to Every Athlete at Sponsored Schools
Why doesn’t college football use helmet communication like the NFL? Inside a new system that could change that – The Athletic
Techstars Picks 10 Startups for Second Melbourne Sports Technology Accelerator
Cardinals Manager Oliver Marmol’s Launches Athletic Mentorship App –
Report: ‘Sunday Night Football’ Will Have New Announcer After Al Michaels Leaves for Amazon
Best of the Rest
E.U. Takes Aim at Big Tech’s Power With Landmark Digital Act - The New York Times
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
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