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Sports Tech Live - Issue #170

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech Fans,
The middle of March may mean the start of the NCAA March Madness tournament, or the Cheltenham Horse Racing Festival.
But for me it means Saint Patrick’s Day.
It’s an extra special one this year in Ireland as there are two public holidays, so today’s newsletter will be extremely brief.
Just to follow up on a story I covered a couple of weeks ago. the Premier League have selected Consensys and Dapper Labs for their NFT deal which will surely net the league and its clubs millions.
Have a great sporting weekend,
Will
PS People seemed to love the website version of the newsletter so I will start to include it every week, here is the link https://www.getrevue.co/profile/sports-tech

Sports Tech Live | Techstars Startup Digest
Streaming Wars
ESPN's Disturbing New Broadcast Tech Turns the NBA Into a Real-Life Video Game
Sky Sports announces four-year deal with SANZAAR | News | Broadcast
WSJ News Exclusive | NBC’s Peacock Is Finalizing Deal to Stream MLB Games in New Sunday Time Slot
Hulu Will Livestream Red Bull’s Unprecedented Plane-Swap Skydiving Stunt Exclusively in U.S.
Discovery secures more golf rights in Sweden with Masters swoop, renews in Norway | SportBusiness Media
Sports Betting
NHL, Ontario Lottery and Gaming Make PROLINE+ as the League’s First Official Sportsbook Partner in Canada
Phones can be addictive. Sports betting, too. Now we’re combining them.
Tom Brady unretires: Las Vegas bookmaker questions sizable bets | Las Vegas Review-Journal
betPARX partners with the Memorial Tournament presented by Workday for mobile sports betting access in Ohio and becomes a PGA TOUR Official Betting Operator
esports & Gaming
Miller Lite elevates minority voices in esports via renewed Complexity Gaming partnership | Marketing Dive
The Premier League's Poor Refereeing Proves FIFA 23 Needs VAR
Content
WWE Partnering with Dude Perfect for WrestleMania 38 Set Reveal
Deals
Google Buys Hardware Startup Raxium to Fuel AR Ambitions — The Information
PingPod Closes $10M Series A Funding
Pantera, Animoca Brands Co-Lead $10M Investment in Metaverse Game Studios
WSJ News Exclusive | Consortium Including Elliott in Advanced Talks to Buy Nielsen Holdings
Private equity firms invest in MLB teams because of revenue - Los Angeles Times
Crypto
Premier League selects ConsenSys, Dapper Labs for NFTs - Ledger Insights - enterprise blockchain
‘Fan token’ company Socios accused of crypto price manipulation - The Verge
Exclusive: Football’s crypto king and the missing millions | Off The Pitch
The NBA’s Web 3 Innovation Dilemma
USFL deploys Blockchain Creative Labs for NFT marketplace | Infrastructure | News | Rapid TV News
A PwC Report Calls NFTs "the Future Of Digital Assets In Sports" - Bullfrag
Brunch with Sorare cofounder Nicolas Julia  | Sifted
Metaverse
Bob Iger Joins Web3 Metaverse Avatar Company Genies – The Hollywood Reporter
In Virtual ‘Gold Rush’ HSBC Enters the Metaverse via Partnership with The Sandbox
HTC announces plans to launch a "metaverse phone" in April 2022; Check details
Atari Builds A Las Vegas-Style Casino In The Metaverse
Data
Baseball's New CBA States MLB Cannot Sell a Player’s Training Data | Star Sports News Australia
Pac-12 Conference and Tempus Ex Machina announce comprehensive technology & data partnership | Pac-12
Partnerships
Real Madrid selects Cisco for team to claim Europe’s most connected stadium
McLaren Racing improves on-track performance with Google - Insider Sport
NAIA Selects Mantra Health as the Association's Official Digital Mental Health Provider
Iconic Camp Nou stadium set to be renamed after Barcelona and Spotify sign multi-year sponsorship deal
Arab Gulf Cup Football Federation announces long-term commercial partnership with IMG
Hardware & Wearables
SEC to utilize TrackMan for 2022 baseball season
MLB’s Automated Ball-Strike System Will Be Used to Challenge Human Calls During Select Low-A Games
Smart Rugby Ball to Hit the Premiership Pitch – IoT World Today
The Story of Huupe: How Paul Anton and Lyth Saeed Are Disrupting The Global Basketball Market With Their Innovative Smart Hoop
Women in Sports
Dick’s Sporting Goods and Just Women’s Sports Team Up for $150,000 Women’s College Basketball Bracket Challenge
The Trans Swimmer Who Won Too Much | The New Yorker
Student Athletes
Yahoo Sports Signs Chet Holmgren And Paolo Banchero To NIL First
Gonzaga’s Chet Holmgren adds to growing NIL list, announces Bose deal | | yakimaherald.com
NIL Marketplace MOGL Wins SXSW Startup Pitch Contest - SportTechie | NFTRADIUS
Sedona Prince and Chloe Pavlech discuss NIL, Title IX, the gender gap, and retirement inequality - Swish Appeal
Startups
Wayra teams with Iker Casillas on sports tech investment | Venturing & Investments | TelcoTitans.com
Sports
Davis Cup - Bologna, Glasgow, Hamburg and Malaga announced as hosts of Davis Cup Finals group stage
Formula 1 Fandom in the United States Is Up 33% Since 2020, Thanks in Part to Netflix Series
Judge rules minor league players are MLB employees throughout year and are owed damages – The Athletic
Premier League investigates 400 cases of online abuse
Appointments
Gaming and Lifestyle Brand 100 Thieves Adds Barstool Sports Exec in Content Expansion (Exclusive)
Joe Buck Leaves Fox Sports For ESPN Monday Night Football – The Hollywood Reporter
Best of the Rest
Field of Vision aims to bring football to life for the visually impaired fans
RX3 GROWTH PARTNERS PREPARES NFL PLAYERS FOR BUSINESS WINS AFTER FOOTBALL
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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