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Sports Tech Live - Issue #168

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech Fans,
As the conflict in Ukraine dominates the front pages, its impact on sport is filling the back pages.
Russia have now been banned from the World Cup in 2022, thanks in part to the stance of Poland and Sweden Football Associations.
Russia were due to play Poland in a qualifier with the winner to play Sweden this month and it looks like their refusal to play against Russia forced FIFA’s hand.
Elsewhere in football UEFA have banned Russian teams from their club competitions and have parted ways with Gazprom, one of their major sponsors for club and international competitions.
The big news out of the Premier League is that Roman Abramovich has put Chelsea up for sale with the “net proceeds” going to those impacted by the war.
It is a very carefully written press release from his team with a lot of questions to be asked.
It was reported that he has written off the £1.5 billion debt that Chelsea owe him as he pumped in an average of £78 million a year during his 19-year reign as Chelsea were far from a break-even business as it searched for major honours.
My reading is that the club won’t have to pay the debts but that any new owner will inherit those debts.
The “net proceeds” going to a charity to help those impacted by the war is also very vague with early suggestions being it would go to Ukrainian victims, but The Guardian asked further questions and it looks like money might go to those impacted on both sides of the war.
Ukraine announced their own crypto project to help fund their military but that has since been changed to an NFT project.
I never thought that NFT’s would be involved in a war but these are strange times we are living in.
Ukraine is also soliciting Bitcoin as part of its fundraising drive.
It’s all very surreal writing about a conflict and its impact on sport but its impacts are felt far and wide.
It’s utterly heart breaking watching the news coming out of Ukraine and it’s great to see such a response from people right around the world doing what they can to help out.
There are numerous organisations raising money to help support Ukraine but I would urge to do so to registered charities.
To view the web version of the newsletter you can do so here:
It is much easier to read than through an email client as the message doesn’t get truncated.
Have a great sporting weekend.
Will

Web Version
Sports Tech Live | Techstars Startup Digest
Russia
FIFA and UEFA suspend Russian national teams and clubs from all competitions "until further notice" - CBS News
Roman Abramovich to sell Chelsea: Owner 'rewrote the rules' on how to run a successful club - BBC Sport
Ukraine invasion: Everton suspend commercial sponsorship arrangements with Russian companies - BBC Sport
Ukraine cancels crypto 'airdrop' and turns to NFTs instead | Fortune
NHL suspends business with Russian partners, condemns Russia's invasion of Ukraine - The Athletic
Game companies raise donations for Ukraine, cut Russian ties | VentureBeat
Ukraine calls on gaming industry to suspend business with Russia
Ukrainian digital marketplace cuts off Russian customers
Streaming Wars
Sports Media: Sources: Apple, Amazon front-runners for Sunday Ticket
U.S. Soccer agrees to 8-year English-language media rights deal with Turner Sports and HBO - The Athletic
MLB in serious talks with NBC Sports about broadcasting games
Exclusive: Disney inks deal with Samba TV as measurement partner
iSpot acquires Tunity |
MLB’s version of the ManningCast is coming, but will it work in baseball? – The Athletic
Neo merges with Whistle Studios to create global business
SuperSport, SABC bag rights to broadcast 2023 Netball World Cup
Sports Betting
Five Key Takeaways From FanDuel Q4 Results Call
Will Multimillion-Dollar Fine Against 888 Affect US Plans?
esports & Gaming
CS:GO: ESL Bars Russian Esports Teams Over Ukraine Invasion
Street Fighter Community License unites fans, players and organizers in outrage
Content
LeBron James’ ‘The Shop’ Moves From HBO To YouTube – Deadline
The Undefeated rebrands as Andscape as it expands Black-focused coverage beyond sports & culture
Football Outsiders’ new content to be sponsored by Underdog Fantasy
Deals
Authentic Brands Group finalises Reebok acquisition | The Industry Fashion
Netflix Buys ‘Stranger Things’ Video Game Developer Next Games – The Hollywood Reporter
Bandcamp Acquired by Fortnite Maker Epic Games | Pitchfork
iCandy acquires 51% stake in mobile game developer Storms | GamesIndustry.biz
Live Sports Prediction Startup nVenue Raises $3.5 Million
KYX World, a Sneaker-Rental Platform, Raises $3 Million - WSJ
Crypto
Axie Infinity Surpasses $4 Billion in NFT Sales | BitcoinKE
The De’Aaron Fox NFT scandal, explained: From legality to what happens next – The Athletic
Utah Jazz Announce Partnership with CoinZoom to Become Official Cryptocurrency Platform and NFT Marketplace | Utah Jazz
RECUR, LEARFIELD Partner to Launch NFTU, a Marketplace for Collegiate NFTs
Metaverse
FC Barcelona joins the sports teams turning to the metaverse and NFTs
Data
Soccer’s Fastest-Growing Market Is the One for Ideas - The New York Times
Stats Perform Adds NFL, NCAA College Football to PressBox Live Lineup
Scouting Beyond the Combine: Data Can Find NFL Talent Anywhere — BreakAway Data
AWS Launches New Advanced Stats for NHL, Bundesliga
Women in Sport
Sponsors getting in on ground floor of women's sport movement
WNBA charter flights: How airplanes became the league’s biggest scandal - Sports Illustrated
Hologic partners with WTA Tour in landmark title sponsorship
Student Athletes
Boost Mobile Seeing Positive ROI From Its NIL Program
Meta, Teamworks’ INFLCR Reach 3-Year Partnership on NIL Education
Vintage Brand and MOGL Launch NIL College Athlete Merchandise Marketplace
Hardware & Wearbles
Fitbit Ionic smartwatches recalled following battery burn reports – TechCrunch
Why some wearable-makers are looking beyond the wrist
Catapult Consolidates Its Wearable and Video Tech for Soccer and Rugby Teams
College Baseball Was On the Clock and Chose an Electronic Wristband
Sports
MLB delays Opening Day, cancels first 2 series as deadline passes with no CBA | RSN
Report: European Super League to be re-launched today, featuring 10 teams | FourFourTwo
Bill limiting trans students' sports participation passes Georgia Senate - Axios Atlanta
Partnerships
PGA TOUR names NOBULL Official Training Apparel and Footwear of the PGA TOUR and PGA TOUR Champions
Maple Leaf Sports & Entertainment and AWS Team Up to Transform Experiences for Canadian Sports Fans | Business Wire
Sponsorship Valuation Company Trajektory Launches With NFL, MLB, NHL, MLS Team Partners
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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