Sports Tech Live - Issue #167





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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech Fans,
What an insane week.
It feels frivolous to talk about sports with everything is going on in the world right now.
Thoughts and prayers are with those who are caught up in a conflict that no one wants.
But the show must go on.
Thanks to those who voted for my company LiveDuel in the ICE pitch competition. It is greatly appreciated.
Here is the link if you want to vote
DAZN has a recapitalisation of $4.3 billion after posting $1.3 billion in losses for 2020.
It goes without saying that a lack of sports in 2020 really hit the “Netflix of Live Sports”.
It is interesting that this new money, which leaves the company debt free will be used to fund its expansion into to sports betting and NFT’s as the sports industry continues to adopt both at a record pace.
DAZN might have lost out on a deal to purchase BT Sports, which would have given it a huge presence in the UK with a very rich catalog of sports rights, but this new cash injection is a huge vote of confidence in the company and its strategy from its very rich owner.
BT Sports are still in discussions with Discovery about a joint venture. I will be sure to report on that as soon as new news is available as it is a very interesting deal.
If 2021 was the year of the NFT, it looks like 2022 might be the year of the DAO.
DAO’s are decentralised autonomous organisations, which essentially means that it is an organisation that is governed largely by smart contracts that people invest in and as an investor you can vote on the running of the company.
You can look at it as an investment fund on the blockchain, funded by anyone and its governed by a set of rules embedded in the smart contract with votes making decisions for the organistion by token holders.
Last year I reported on a couple of DAO’s in the sports space. One to buy and NBA team and another to buy an English Football League team with the goal of getting to the Premier League. As well as the Class of 92’s DAO a couple of weeks ago.
We have another two this week.
The most striking of the two is a $4 billion DAO to buy the Denver Broncos.
The DAO is being led by Sean O'Brien, a 10 year veteran of Cisco.
But it is not without its complications.
Obviously raising $4 billion is no easy achievement but there are also NFL rules which might get in the way of such a purchase:
  • In 1980, the NFL put in new rules that banned a “decentralized,” community-driven ownership that the Green Bay Packers use (though the team has an exception via a grandfathering clause).
  • Rules state that ownership must be led by a single person that has at least 30% equity in the team, with minor exceptions for a family ownership structure. There is also a limit of 32 owners for one team, and sales need to be approved by the NFL.
It remains to be seen what will happen here or even if the funds can be raised in the first place but the sports fan in me would love to be a part owner of an NFL team and I’d imagine there would be a lot of other sports fans out there that would love the idea of it, even if in reality you dont get the owners box or get to lift the trophy should the team win the Super Bowl.
The other DAO is a lot more achievable, but not without its own complications.
LinksDAO is a golf dao that is on the hunt for a golf course after selling membership NFT’s that raised over $10.5 million.
A great start but a PGA rated golf course can cost multiple of that and the operational costs are substantial to keep it PGA rated.
The DAO will look to launch is governance token LINKS later in 2022 which is sure to raise more money with NFT holders likely to be airdropped tokens.
But legal issues around owning real estate by a decentralised organisation is a tricky one and might come down to where the DAO votes to try and buy the golf course.
Again a very interesting project that I will be paying attention to as the story progresses.
Elsewhere in Crypto land the Premier League are looking at deals for the sale of image rights for NFT’s.
The bidding is reported to be at the $600 million mark, which would be a massive deal and would drawf deals made by the NFL and NBA.
There are a number of bidders including Sorare, Candy Digital, Dapper Labs and ConsenSys.
It would be a massive deal, no doubt but players are paying close attention as it is their likeness that will be used and they believe they should be part of the conversation.
There are a number of factors and how the money is divided out is unclear at this point.
The Premier League obviously own the rights to the on field action, so a Top Shot-esque would likely see the Premier League receive the money, which is then divided out to teams with everyone getting a base rate, with teams higher up the table receiving more in a similar structure to the live rights themselves.
Would this model work for NFT’s? I am very confident in saying that Ronaldo NFT’s would trade for a lot more that Neal Maupay’s. No offence intended but it gets complicated quickly.
The Premier League is due to bring forward the final bids with a recommendation of a preferred bidder in March for a vote by the 20 Premier League teams.
We will revisit this when we get more updates.
On the tech side it is worth noting that Sorare, Candy Digital and ConsesSys are built on the Ethereum blockchain while Dapper Labs decided to build their own blockchain Flow.
Have a great sporting weekend,

Streaming Wars
Telefónica Nearing La Liga Deal With DAZN
WWE Shows Direct-to-Consumer OTT Not Right for Every Sports Property
Sinclair Ignores MLB Lockout With Rays Streaming Rights Deal
Sky NZ wins back Premier League rights in six-year deal | SportBusiness
Like watching basketball? Wait till you see new video technology during NBA All-Star Game -
Once savvy, NBC's Olympics deal is shakier after Beijing - ABC News
IMAX Looks Beyond Movies to Live Events - The New York Times
Sports Betting
Neigh Day! Churchill Downs Racing Out Of Online Sports Betting, Casino
Sports Betting Operators May Have Lost $200M in New York
US Publishers Should Pursue Interactive Sports Betting to Boost Growth – and Southampton FC introduce first Bitcoin competition
Mobile Sports Betting On Long-Term Hold In Maryland - Legal Sports Report
Quarter4 Adds AI Sports Betting Predictions to Canada’s Parleh Media Group
esports & Gaming
Next Year's Call of Duty Has Reportedly Been Delayed to the Following Year - IGN
'Elden Ring' game written by George R R Martin lives up to the hype
Netflix reveals BioShock movie plans - Polygon
Minnesota Twins partners with Wisdom Gaming, sponsors Minnesota Varsity League - Esports Insider
Esports orgs offer support to Ukrainian players and communities | GGRecon
Mike Golic Sr. to Host Weekly Podcast for DraftKings With Jessica Smetana (EXCLUSIVE)
ITV to show EFL and Carabao Cup highlights from next season | Daily Echo
Social & Marketing
TikTok Inks Pact With NHL, NHLPA
Giannis Antetokounmpo is the perfect pitchman for WhatsApp
Access Industries invests $4.3bn in DAZN Group
DAZN Suffered $1.3B Loss in 2020
Fanatics, Jay-Z buying vintage sports jersey maker Mitchell & Ness for $250M
777 Partners Acquires 70% Stake in Brazilian Soccer Club
Club Necaxa Valued Over $200 Million With New Investors in LigaMX Team –
Wave Sports + Entertainment Raises $27 Million To Grow Its Sports Media Brands
Aviron raises $18.5M as it plans to expand its entertainment content | VentureBeat
Scoop: Cloud production platform Tagboard raises $8 million
Premier League NFT License Auction Nears $600M
Players at odds with Premier League and clubs over cashing in on NFTs – The Athletic
DAO Seeks to Raise $4B to Buy Denver Broncos
LinksDAO NFT Sale Books First $10M Toward Buying an Actual Golf Course
FTX to Launch Blockchain-Focused Gaming Unit
Justin Turner on the blockchain? An inside look at MLB’s next-gen NFT strategy and the risks it faces – The Athletic
European Football Clubs Cancel Deal With Crypto Group - Bloomberg
World Triathlon enters the blockchain through partnership with NFT Design Works — World Triathlon
The NFT Collector Dropbook is live! | by RealFevr | FEVR Token | Feb, 2022 | Medium
Stablecoins Soar in Value as Bitcoin (BTC) and Everything Else in Crypto Shrink - Bloomberg
A new challenge for Meta: How to moderate the metaverse
GreenPark Sports To Launch Major League Soccer in New Multi-Year Partnership
NBA Introduces ‘Metaverse Coach’ at Tech Summit as Adam Silver Details Future Fan Experiences
Dwayne 'The Rock' Johnson's XFL announces collaboration with NFL
German Club Strips Gazprom From Jerseys - Bloomberg
UEFA and UNWTO partner around shared values of sport and tourism | Inside UEFA |
Women in Sport
The USWNT vs. U.S. Soccer: An Equal Pay Timeline - The New York Times
Disney Advertising Scores Big with Sold Out NCAA DI Women’s Basketball Tournament on ESPN Networks - ESPN Press Room U.S.
Football: the business case for the women's game | Financial Times
Student Athletes
NCAA Board of Directors asking Division I Council to review impact of NIL on student-athletes - The Athletic
Ten Startups Selected for Comcast NBCU SportsTech Accelerator | TV Tech
TrackMan Signs Soccer-data Deal With Denmark’s FC Midtjylland
How Prozone sparked a football analytics boom – The Athletic
Soccer Player Analysis Company AI Abacus Partners With International Professional Scouting Organization
Hardware & Wearables
Kitman Labs Launches Feature to Calculate an Athlete’s Injury Risk for Teams
China’s Winter Olympic Medals Hit a New High! Behind Each Medal There was ANTA Technology | Business Wire
Hydrogen-powered Extreme H series devised by Extreme E founders to launch in 2024
Champions League final moved to Paris from St Petersburg after Russian invasion of Ukraine | Football News | Sky Sports
PGA Tour 2022, Saudi Arabia Super Golf League, updates, players: Bryson DeChambeau withdraws with Dustin Johnson
Uefa invites sponsorship interest in Conmebol ‘Finalissima’ match | SportBusiness
Circuit of the Americas will remain on F1 schedule through 2026 season in 5-year deal
FIP reveals first details of new Official tour – PadelFip
World Rugby appoints Sally Horrox as Director of Women’s Rugby | World Rugby
Best of the Rest
NBA media takes issue with Adam Silver's locker room access comments
Pro Athletes Say They Wanted Everyday Financial Advice but Got Cheated - The New York Times
Why Apple, Amazon and Google Are Uniting on Smart-Home Tech: Matter Explained - WSJ
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
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