Hey Sports Tech Fans,
First off I would love to ask a favour from this great community that now stands at over 1,000 members.
My company LiveDuel has been shortlisted to take part in this year’s ICE London Pitch contest and we need your vote to make the top 13 to pitch live in London.
It would be great if you could follow the ICE London link below and vote for LiveDuel.
You do have to register which I know is a friction point but I would be eternally grateful if you could do me the solid of voting for LiveDuel as it’s a very tight race between all 46 companies that were shortlisted.
Thanks in advance!
Back to the normal service!
Super Bowl was indeed all about Crypto with a lot of ads and activations happening.
FTX probably had the most entertaining ad starring Larry David of Seinfeld and Curb Your Enthusiasm.
The ad showed him curbing his enthusiasm for previous inventions like the wheel, the light bulb, the walkman, and eventually FTX.
But for me the winner was Coinbase.
They paid $14 million for a 60-second ad during the Super Bowl, which consisted of a QR code bouncing around the screen reminiscent of the DVD screensaver.
The Office fans will appreciate the reference as it is probably my second favourite cold open scene of the series behind the fire drill episode.
The basic ad generated 20 million site views almost instantaneously which resulted in the site breaking for a few minutes.
It takes a lot to bring down a financial institution’s site like that but 20 million simultaneous users coming to the site did the trick - almost reminiscent of a DDOS attack.
Three lucky winners will win $1 million dollars next month from Coinbase if they actually entered the competition.
Rounding up the total cost to $20 million for 20 million visitors comes out at $1 a piece which is fantastic for a highly competitive market.
The Coinbase app rocketed up the appstore charts from barely making the top 200 to number 2 in the US.
Elsewhere in cryptoland, Socios welcomes yet another soccer (football) organisation to its ranks. This time it’s the UEFA club competitions of Champions League, Europa League and Europa Conference League.
There has been a lot of talk about fan tokens recently but Socios just keeps on knocking out deals with some of the biggest names in the world of sports.
Binance has also been getting in on the fan token action and has signed a deal with F1 team Alpine.
Deals for F1 teams have been coming in left, right and centre after a stunning season last year.
F1 themselves released their viewing figures and digital engagements for last season and it makes for very good viewing.
The average viewing figure per race was 70 million, with the finale garnering 108 million.
Compare that to the Super Bowl’s 112 million (11.2 million of which was a record for digital streaming) and it gives a nice perspective of just how big F1 is at a global level.
With Drive to Survive launching on Netflix next month just before the new season of racing returns I expect a lot more deals to be announced and a lot more fans tuning in.
The big question is will fans stick around after a pulsating season last year which saw a genuine fight for the drivers title for the first time in almost a decade.
With new rules, it is anyone’s guess as to how teams will perform as it looks like every team is taking a different approach to the aerodynamics of the car under these new rules that have been designed to give chasing cars a better chance of overtaking.
At the very end of the newsletter, there is a fantastic drone shot of Rory McIlroy pitching on to the green which is well worth a watch if you’re a gold fan!
Have a great sporting weekend,