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Sports Tech Live - Issue #166

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech Fans,
First off I would love to ask a favour from this great community that now stands at over 1,000 members.
My company LiveDuel has been shortlisted to take part in this year’s ICE London Pitch contest and we need your vote to make the top 13 to pitch live in London.
It would be great if you could follow the ICE London link below and vote for LiveDuel.
You do have to register which I know is a friction point but I would be eternally grateful if you could do me the solid of voting for LiveDuel as it’s a very tight race between all 46 companies that were shortlisted.
Here is the link https://bit.ly/3rym0WJ
Thanks in advance!
Back to the normal service!
Super Bowl was indeed all about Crypto with a lot of ads and activations happening.
FTX probably had the most entertaining ad starring Larry David of Seinfeld and Curb Your Enthusiasm.
The ad showed him curbing his enthusiasm for previous inventions like the wheel, the light bulb, the walkman, and eventually FTX.
But for me the winner was Coinbase.
They paid $14 million for a 60-second ad during the Super Bowl, which consisted of a QR code bouncing around the screen reminiscent of the DVD screensaver.
The Office fans will appreciate the reference as it is probably my second favourite cold open scene of the series behind the fire drill episode.
The basic ad generated 20 million site views almost instantaneously which resulted in the site breaking for a few minutes.
It takes a lot to bring down a financial institution’s site like that but 20 million simultaneous users coming to the site did the trick - almost reminiscent of a DDOS attack.
Three lucky winners will win $1 million dollars next month from Coinbase if they actually entered the competition.
Rounding up the total cost to $20 million for 20 million visitors comes out at $1 a piece which is fantastic for a highly competitive market.
The Coinbase app rocketed up the appstore charts from barely making the top 200 to number 2 in the US.
Elsewhere in cryptoland, Socios welcomes yet another soccer (football) organisation to its ranks. This time it’s the UEFA club competitions of Champions League, Europa League and Europa Conference League.
There has been a lot of talk about fan tokens recently but Socios just keeps on knocking out deals with some of the biggest names in the world of sports.
Binance has also been getting in on the fan token action and has signed a deal with F1 team Alpine.
Deals for F1 teams have been coming in left, right and centre after a stunning season last year.
F1 themselves released their viewing figures and digital engagements for last season and it makes for very good viewing.
The average viewing figure per race was 70 million, with the finale garnering 108 million.
Compare that to the Super Bowl’s 112 million (11.2 million of which was a record for digital streaming) and it gives a nice perspective of just how big F1 is at a global level.
With Drive to Survive launching on Netflix next month just before the new season of racing returns I expect a lot more deals to be announced and a lot more fans tuning in.
The big question is will fans stick around after a pulsating season last year which saw a genuine fight for the drivers title for the first time in almost a decade.
With new rules, it is anyone’s guess as to how teams will perform as it looks like every team is taking a different approach to the aerodynamics of the car under these new rules that have been designed to give chasing cars a better chance of overtaking.
At the very end of the newsletter, there is a fantastic drone shot of Rory McIlroy pitching on to the green which is well worth a watch if you’re a gold fan!
Have a great sporting weekend,
Will

ICE London Voting
Streaming Wars
Disney is placing its bets on sports streaming and the metaverse - The Verge
Super Bowl LVI: TV Ratings Sunday, Feb. 13, 2022 – The Hollywood Reporter
Formula 1 announces TV, race attendance and digital audience figures for 2021 | Formula 1®
Eli Manning on what's next for ESPN's ManningCast - Axios
Premiership Rugby launch streaming service - Rugby World
Sporting KC enhances broadcasts with TRACAB technology to feature advanced match analytics | Sporting Kansas City
Wildmoka Partners With LiveLike to Boost Audience Experience and Engagement
DAZN and Buzzer Join Forces to Add Boxing Clips to Short-Form Streaming Platform – The Streamable
Duo, proud to see Seattle Kraken 'moving the needle,' set to host NHL's first all-Black TV broadcast
Sports Betting
D.C.'s Troubled Sports-Betting App Didn't Work During The Super Bowl
NY Sports Betting Nets $63M In Taxes For January
NJ Sportsbooks Set Another Handle Record Despite NY Mobile Launch
Sportradar to provide bet monitoring to newly established US league - Insider Sport
Free-to-play ‘PGA TOUR Pick ’Em Live’ powered by PointsBet game released
esports & Gaming
FTX and Nerd Street Gamers announce crypto partnership
CSM named sponsorship sales agency of record for Evil Geniuses - Esports Insider
Complexity Gaming announces $10,000 Warzone tournament for students of HBCUs – Esports | Esports.gg
Content
Kevin Durant's Boardroom Doubles Down On Fan-Focused Content Via Exclusive Deal With FanDuel
MLB Players Association Partnering With Influential To Help Players Become Better Content Creators
Marketing & Social
Super Bowl LVI Telecast Generates $170 Million in Equivalent Media Value for In-Game Sponsors
How QR Codes Made Waves at the 2022 Super Bowl
At the Super Bowl, Nostalgia’s the Only Game - The New York Times
Michelob Ultra gets in on '90s nostalgia with NBA Jam team-up | Marketing Dive
Deals
New Zealand Rugby, players agree to sell stake to Silver Lake | Reuters
Dodgers, Cavaliers, 76ers Owners Among Investors In $100 Million Round For Tech Company WSC Sports
Angel City Women’s Soccer Team Adds Gabrielle Union, Christina Aguilera as New Partners in Investment Round
Sports Loft Invests in Satisfi Labs, Fevo and Slate
Porsche, Sharp Alpha Advisors Invest in Motorsports Data Startup Griiip
Crypto
Coinbase Visited 20M Times in 1 Minute After Its $14M Super Bowl Ad
Watcher.Guru
JUST IN: Coinbase #SuperBowl commercial causes website to crash! https://t.co/J1rBbCBDYv
The NFL on display this Super Bowl will seem like a crypto-happy league. It’s anything but.
UEFA UNVEILS SOCIOS FAN TOKEN DEAL | www.sportindustry.biz
NBA and Dapper Labs to launch 1st-ever NFT Auction on NBA Top Shot | NBA.com
At the Winter Olympics, Beijing’s Digital Yuan Push Puts Visa in a Bind - WSJ
Marketplace suspends most NFT sales, citing 'rampant' fakes and plagiarism | Reuters
Binance and Alpine F1 Team launched a fan token - Paddock Magazine
Oracle Red Bull Racing Gears Up To The Next Level As Bybut Joins The Charge
Nike sues shopping platform StockX over sneaker NFTs
Oregon's Division Street Announces Tinker Hatfield-designed NFT Drop - Boardroom
Metaverse
MetaSoccer: An NFT Revolution In Soccer? | Benzinga
ATLANTA BRAVES ENTER THE METAVERSE | www.sportindustry.biz
Splashy Athlete-Backed Hologram Tech Takes Shape at Super Bowl Events – Sportico.com
Rocket Mortgage HotShot: Immersive Video Art Game Experience Debuts at Rocket Mortgage FieldHouse | Cleveland Cavaliers
China's Metaverse Industry Committee admits 17 new firms | Reuters
Texas Sues Meta Over Facebook’s Facial-Recognition Practices - WSJ
Meta’s Foo Fighters Quest Livestream Plagued With Connection Issues
Out With the Facebookers. In With the Metamates. - The New York Times
New Les Mills app takes Body Combat into the metaverse - Australasian Leisure Management
Sustainability
Professional Sports Leagues Need to Reduce Their Carbon Footprint - Scientific American
How 'green' is this Super Bowl? Ocean-friendly straws and Nikola's hydrogen beer truck try to lower the NFL championship's carbon footprint
Sports
Youth Football Is Making a Modest Comeback in Los Angeles - The New York Times
Cars, apartments and 'six-figure packages': Inside the new, money-fueled frontier of the college football arms race – The Athletic
Formula One extends Bahrain GP contract through 2036 - The Washington Post
New deal effectively ends prospect of South Africa joining Six Nations
Six Nations organisers rule out South Africa joining championship | Rugby Union News | Sky Sports
Snow finally falls on Beijing Winter Olympics — and that's a problem for snow events
Abu Dhabi to host FIBA 3x3 World Tour Final 2022 - FIBA.basketball
Retail & eCommerce
Warriors and Chase Center Relaunch Industry-First Verified Suite Resale Platform | Golden State Warriors
Hardware & Wearbles
How Will Peloton (PTON) Make a Comeback? It Should Stop Making Bikes, Treadmills - Bloomberg
5G
AT&T Brings Fans Into the Future for ‘22 NBA All-Star Weekend
Data
San Francisco 49ers' network hit by gang's ransomware attack; team notifies law enforcement
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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