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Sports Tech Live - Issue #165

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech Fans,
All roads lead to NFL Super Bowl Sunday in Los Angeles.
The Metaverse, blockchain and sports betting are hot topics this year and will likely be major talking points of the Super Bowl ads.
FTX will air an ad that will give away millions in Bitcoin to US viewers who download their app as they look to court new users as well as regulators in the US.
1 in 4 US adults are expected to place a bet on the Super Bowl as the event looks set to break records for total amount bet on a single event in the US.
NFL is far and away the biggest betting sport in the US and with new states like New York being fully regulated it is no surprise that this Sundays event will break records.
New York set a new monthly record of $1.6 billion wagers in its first month of legalised sports betting and with the Super Bowl trending to hit national records, I would expect Januarys total to be matched, if not beaten despite it being a one NFL game month.
Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar and set to play the half time show in Los Angeles so it is expected to be one hell of a spectacle.
The Rams have the opportunity for the host team to win in their own stadium for the second time in 2 years after the Buccaneers won in Tampa Bay last year.
The Rams are favourites to win the game so I will be rooting for the Bengals who started the season at 100 to 1 odds at the start of the season. Not quite a Leicester City of 5,000 to 1 but they were 29th favourite which is quite some performance to even make the Super Bowl.
Elsewhere in the NFL, regular season games will be heading to Munich next season with Frankfurt hosting a game in 2023.
Tottenham Hotspur are said to be launching a bid to host the Super Bowl in 2026 which would be the first time the Super Bowl would be hosted outside of the US.
Have a great sporting weekend,
Will

Streaming Wars
Chicago Cubs in talks to launch streaming service amid resistance from MLB: sources
Disney Confirms Bid for NFL Sunday Ticket - Here's What That Could Mean for ESPN+ – The Streamable
Winter Olympics Is a Gold-Medal Showcase of YouTube TV’s Capabilities
The NFL Keeps Itself Young Through Technology, and 187 Million People Seem to Agree
Amazon using Super Bowl hype to show off new look for ‘Thursday Night Football’ on Prime Video - GeekWire
Sports Betting
Super Bowl LVI set to break betting records - Sports Illustrated
1 in 4 U.S. Adults Say They'll Bet on the Super Bowl This Year
For these Minnesota tech companies, Super Bowl betting means big business - StarTribune.com
OASAS: January Calls To NY’s Problem Gambling HOPEline Up 46% From Last Year
When problem gamblers need help, this is who they call
MSG Networks Launches Sports Betting Programming Slate, Including Wager-Centric Knicks Simulcast (EXCLUSIVE)
Buzzer signs with FanDuel in sportsbook integration partnership
Stake.com strenghtens Octagon standing in taking UFC deal to Brazil
esports & Gaming
BLAST enters FIFA esports to produce 2021/22 ePremier League - Esports Insider
University of Warwick receives £135,000 grant for esports mentoring programme - Esports Insider
Nike Teams With EA Sports Madden NFL 22 for Super Bowl Week With Exclusive Run Club Challenge
Immortals secures crypto deal with Bitstamp - Esports Insider
F1 Esports Challengers Guide: Everything you need to know
Ubisoft has no plans to bring NFTs to esports
Esports Viewership Results 2021 | Esports Charts
Galaxy Racer announces expansion plans in India and South Asia - Fan Engagement and Gaming Experience Platform
Content
John Skipper’s Meadowlark Strikes Partnership With Backstage Media – Deadline
Social & Marketing
Katie Nolan to produce daily, short-form content for NBC's 2022 Winter Olympics coverage
Deals
Luka Modrić invests in Croatian social network Sportening | Croatia Week
Esportudo, a Sports Media Startup for Latin Fans, Raises $1.6 Million
TWO CIRCLES SEALS LIVEWIRE SPORT TAKEOVER | www.sportindustry.biz
KORE Software Expands Sponsorship & Engagement Marketing Solutions with Key Acquisitions of Hookit & SSB's Pro Sports Vertical
Crypto
Feds seize $3.6 billion in bitcoin stolen from Bitfinex hack
Crypto, NFTs, and sports betting: Money is now a hobby - Vox
Washington Nationals to ‘Explore’ Terra’s UST Stablecoin in DAO-Approved Partnership Deal
He bought a Super Bowl ad to give away millions in crypto. His real targets are regulators. - The Washington Post
Manchester United to unveil new £20m-per-year training kit sponsorship with blockchain platform Tezos - The Athletic
Shoppable NFT Art Gallery Coming to NBA All-Star Weekend in Cleveland - Boardroom
Why Is Matt Damon Shilling for Crypto? - The New York Times
Metaverse
VR and AR at the Super Bowl; Tobii’s CEO on the Rise of Eye Tracking — The Information
Meta’s Super Bowl Ad Leans on an Animatronic Dog to Promote Metaverse - WSJ
Meta to Host Foo Fighters NFL Super Bowl XR Concert - XR Today
Augmented & Virtual Reality Contact Lens Market Estimated to Grow at a CAGR of 59.9% During 2021-2026 - Digital Journal
Women in Sport
2021 a record-breaking year for women’s sport, says Women’s Sport Trust study | SportBusiness
The new Adidas sports bra collection could be a game-changer | Retail Dive
Caitlyn Jenner joins W Series as team owner · RaceFans
Student Athletes
Pittsburgh Penguins Launch Tech Academy Powered by CGI | NHL.com
MLB, MOJO announce agreement on app to help youth baseball, softball coaches
Hardware & Wearbles
Peloton, Just Do It. Nike Would Be a Better Parent Than Amazon - The Washington Post
Chelsea to become first Premier League club to trial 'robot referees' at Club World Cup
UK Men’s Basketball to Track Lower-Body Muscle Fatigue With Strive Shorts Wearable
Player Safety
Canadian scientists may be on the verge of a reliable test for concussions | The Star
Prevent Biometrics, Developer of Smart Mouthguards to Study Head Impacts, Raises $5 Million
Winter Olympics
How Beijing Is Handling Sports Injuries at the Games - The New York Times
Canada Hockey Players Wear Masks, Hinting at Mistrust of Russia - The New York Times
Olympics to get a little more high-tech in Beijing
Partnerships
Red Bull secures Oracle as new F1 title sponsor
Retail & ecommerce
Formula 1 Champ Fernando Alonso’s Apparel/Eyewear Brand Merges w/ E-Mobility Retailer SimplyEV.
Why sneaker reselling, the get-rich-quick side hustle, is losing its hype and its high returns
Sustainability
Best of the Rest
The Freak Rain Storms That Saved a Los Angeles Super Bowl - WSJ
Exclusive: MLB, players stop drug testing during lockout | AP News
Munich to host first-ever regular-season NFL game in Germany during 2022 season; Frankfurt also to host future games
Spurs launch ambitious bid to host NFL Super Bowl showpiece at their London stadium in 2026 - Eurosport
Barcelona's Spotify deal, Laporta disagreements behind CEO Ferran Reverter's exit - sources
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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