Sports Tech Live - Issue #160

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech Fans,
Happy New Year to you all!
Bumper edition this week as it has been a while since the newsletter was last out and with CES about to wrap up in Las Vegas there has been plenty of announcements, despite a noticeable drop in attendance this year due to Covid.
If you were at CES this year, it would be great to hear from you so send me an email if you were and have any sports tech insights to share.
Mobile betting is going live in New York from Saturday which is a great time to launch given that this weekend is Week 18 of the NFL regular season which will see the playoff picture finally set in stone.
My poor Vikings fell short of the playoffs, in part thanks to a defeat to main rivals the Green Bay Packers. But there’s always next season, right?
NFL is the main show in town when it comes to sports betting in the US so having a full month of betting action when the season enters its fever pitch will certainly be good for business.
There has been a lot of expectation on New York legalising gambling as there has been for California, which seems a ways away from having legal sports betting.
It will be interesting to see if New York legalising will result in neighbours New Jersey suffering from lower revenues.
The favourite for the Super Bowl title has changed hands many times throughout the season with the Green Bay Packers being current favourites.
We will have to get Emma backs from odds.com to give us a report on the first month of legal sports betting in NY next month.
2022 is seen by many as the year of The Metaverse.
We have been building to this future for a number of years now but there seems to be more and more of a groundswell behind the technology in the past two years.
2021 being a huge year for NFT’s, crypto gaming and land sales in metaverse worlds seemed to skyrocket in Q4 of the year.
There is a very interesting piece below from The Verge, but first reported by The Information that Meta, the company previously known as Facebook, have reportedly pulled the plug on the development of an operating system for their AR and VR headsets like the Quest.
This would be quite a setback for Meta as they are looking to break the hardware/software dominance of Apple of Google in the smartphone world.
Currently, the Quest operates on an android based kernel which has allowed them to develop the product to this point but ultimately Meta will want to control all aspects of the Metaverse from hardware, Operating System and even software applications and games that run on the device.
I still think we are quite a while away from the Metaverse being widely adopted as the vast majority of people are quite happy with their array of screens from tiny smartwatch screens, to phones, tablets, computers and ultimately the TV.
I expect 2022 to be a huge year for Metaverse investment and product launches but that will be a planting of the seeds that won’t come to fruition for a few years yet.
Have a great sporting weekend,
Will

Streaming Wars
Formula 1 TV ratings up 54% in America in record year Stateside
Peacock to live stream all NBC Universal coverage of 2022 Beijing Winter Olympics
BT Sport to air Spanish Super Cup 2021/2 |
LPGA AND IMG ARENA PARTNER TO REVOLUTIONISE WOMEN’S GOLF CONTENT DELIVERY
Ken Rosenthal out at MLB Network over Rob Manfred criticism - Sports Illustrated
Gambling
Mobile NY Sports Betting Apps Will Launch Saturday
How a Tiny Island in Europe Sold Its Soul to Online Gaming
How Amazon, gambling and money will shape what sports fans watch, and read, in 2022
Will eSports Betting Be Legal in New York?
esports & Gaming
EA Sports working on plans to honor John Madden, whose video game came to rule the industry – The Athletic
La Liga’s FIFA Esports Challenge Sponsored by Verizon Scores 4.6 Million Views
Riot Games agrees to pay $100 million to settle class-action gender discrimination lawsuit | GINX Esports TV
Where I See the Esports Industry Headed in 2022 and Beyond - Rolling Stone
Holding out hope for eFootball 2022
TOP 5 INVESTMENTS OF 2021‼️ #gaming #investing #2021 #meta #foryou
Chris Hana, the CEO of Esports Observer, has resigned to join Epics Collectibles
Former Riot Games Anti-Cheat Dev Offers Help to Solve CS:GO’s Cheating Problem
Twitch 2021: A year in controversies | PC Gamer
Content
How PSG has leaned on content creation to become the world’s 4th most popular sports franchise
Social & Marketing
TikTok partners with CAF ahead of AFCON - P.M. News
ESPN, CFP and Twitter launch ‘Tribune’ for NCAA championship game - SportsPro
Deals
Fanatics Pried Baseball Cards From Topps. Now Fanatics Is Buying Topps. - WSJ
Sport Republic acquires ownership of Southampton Football Club | ITV News Meridian
How the deal for Ryan Smith, David Blitzer to buy Real Salt Lake came together
NHL’s Minnesota Wild and Tampa Bay Lighting get Arctos investment - SportsPro
Football Play-Calling Wearable GoRout Raises $500,000, Aims to Have Players See What Play to Run in Real Time
Crypto
Mac Jones: Patriots QB gifts offensive line bitcoin for holidays - Sports Illustrated
NASCAR rejects ‘Let’s go, Brandon!’ cryptocurrency sponsorship - The Washington Post
Samsung Is Putting NFTs on Smart TVs Because Nothing Makes Sense Anymore
Ferrari signs deal with tech firm Velas to create digital products for fans | Reuters
AR/VR
Meta reportedly canceled a 300-person VR / AR operating system project - The Verge
AR Contact Lens Startup Raises $45M, Partners with Adidas
The Metaverse Land Rush Is an Illusion | WIRED
MAN UTD AND TEAMVIEWER REWARD FRONTLINE HEROES | www.sportindustry.biz
Partnerships
Africa: Building African Football Together - Umbro and CAF Enter Into Multi-Year Partnership - allAfrica.com
Turkish Basketball Federation extends long-running Infront deal | SportBusiness
Kia adds Melbourne Park arena naming rights to Australian Open association | SportBusiness
Tesla is sponsoring Formula SAE electric racing teams with free battery cells and more - Electrek
Student Athletes
Team Nation Launches Learning App to Level the Playing Field for Athletes, with Steve Young at Their Side
Nielsen expands its Nielsen Impact Score offering to include college football teams – Nielsen
Hardware & Wearbles
Conor McGregor introduces gloves with built-in tracking sensors
Riddell's Axiom could be breakthrough helmet for football
Zwift Shows Off Zwift Ride Smartbike & Zwift Wheel Hardware Designs | DC Rainmaker
Liteboxer Enters the Metaverse with the Launch of its Immersive Fitness Experience at CES 2022: Liteboxer VR for Meta Quest 2
Body-monitoring tech trend comes with concerns
Abbott unveils Lingo line of sports biosensors based on diabetes monitoring tech | FierceBiotech
Flightscope to Showcase New X3B Baseball Tracking System at This Week's ABCA Convention
CES 2022: Five Tech Trends to Watch in an Unusual Year - WSJ
Retail & eCommerce
LaLiga launches official Amazon store - SportsPro
NFL, Legends to Open Shop at Caesars Palace in Vegas – WWD
AI
2022 promises to bring massive change to AI regulation
What The Hell Is This Company The 76ers Just Partnered With? | Defector
Appointments
Richard Arnold: Who is Man Utd’s incoming chief executive? | BreakingNews.ie
COVID
Novak Djokovic Is Refused Entry Into Australia Over Vaccine Exemption - The New York Times
Djokovic court case: Could he argue his way to the Open? - BBC News
5G
Top US phone firms agree delay of 5G rollout - BBC News
Best of the Rest
Washington Football Team to announce new team name, logo on Feb. 2
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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