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Sports Tech Live - Issue #158

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech Fans,
The future of TV 9 was held back in October, but the condensed version is now live.
Founder and Host Brian Ring conducts surveys and then assembles a panel to discuss the trends and of course the future of television.
It is a great way to stay on top of the different trends happening in TV as digital continues its push at becoming the way that people consume their broadcasts.
There’s a great Twitter thread from Disney CTO Aaron LaBerge, about the ESPN flip phone that launched in 2005 as a phone with a built-in ESPN app for news, live scoring, and more.
It was out two years before the first iPhone and 3 years before the app store launched.
It probably didn’t get much attention at the time but the technical achievement to pull this off is pretty remarkable.
The evolution we have seen in phones since then has been insane.
Phones are now a must-have companion for most sports fans as they look to dive deeper into stats, check their fantasy scores, place a bet, chat with friends, or to see what people are live-tweeting.
Of course, phones are now used to actually watch live sport as well as highlights.
LaBerge opens his Twitter thread with Steve Jobs saying people don’t want to watch sports on their phones.
That was very much true in 2005 when screens were tiny with terrible resolution but the way mobile technology is advancing.
Apps like buzzer have come on the scene with a mobile-first sports streaming solution that takes a different angle on live sports consumption.
It will be fascinating to see the evolution of mobile technology over the next 16 years to see how far we have come from that ESPN phone.
With F1 entering an exciting season finale, Channel 4 has agreed to sub licence the Abu Dhabi Grand Prix from Sky.
I would imagine ratings for F1 are already high this season as there has finally been a challenge for the drivers championship that’s not between two Mercedes drivers.
Drive to Survive, the Netflix show based on F1, has resulted in a huge spike of new fans joining the action for live races and having the grand finale on a free to air channel in the UK & Ireland is bound to have a positive effect on overall ratings and new fans.
The deal will see qualifying on Saturday and the actual race shown live on Channel 4.
Have a great sporting weekend,
Will

Ring Digital
FOTV9 Condensed
Streaming Wars
Aaron LaBerge
He also said nobody wanted to watch sports on their phone, even it it was the best screen available. https://t.co/rlSzSGe4DP
Screenshot from the ESPN phone in 2005, two years before the iPhone launched.
Screenshot from the ESPN phone in 2005, two years before the iPhone launched.
F1 Abu Dhabi Grand Prix to be aired on Channel 4 - SportsPro
Amazon cloud outage hits major websites, streaming apps | Reuters
Amazon Server Outage Status: AWS Resolves Problem, What Happens Next? - Bloomberg
Sinclair Inks Digital Rights Agreement with the NHL | TV Tech
ESPN+ expands PGA Tour coverage |
IMG Acquires Mutual Madrid Open Tennis Tournament And 109-Year-Old Golf Event – Deadline
Gambling
What's Ahead Now That Florida No Longer Has Legal Sports Betting
Betting is the next battleground in sports streaming - The Verge
PointsBet, Maryland Sign Latest NCAA Sports Betting Partnership – Sportico.com
PickGuru startup obtains ‘game changing’ UKGC licence - Insider Sport
esports & Gaming
A New Tesla Safety Concern: Drivers Can Play Video Games in Moving Cars - The New York Times
American Express Teams With NBA 2K22 For New Experience Locale
Farming Simulator Esports: A niche scene with €100,000 tournaments - Esports Insider
EA sports adds women’s ice hockey teams to NHL 22 - SportsPro
Breaking: EA Sports Announces Big NCAA Football Game News
The 7 Biggest Mainstream Esports Teams in Sim Racing
CS:GO Legend PashaBiceps to Face Polish Bodybuilder Owca WK in Debut MMA Fight
Content
Amazon looking to challenge sports media behemoths with daily shows
Deals
100 Thieves secures $60m funding round - Esports Insider
Endeavor to buy nine Minor League Baseball teams - SportsPro
Polygon Studios Invests in GameOn, Strategically Partners to Bring NFT Games to the Masses
PrizePicks Closes Round of Strategic Funding, Adding Names From Sports, Entertainment and Gaming to Growing List of Diverse and Influential Investors
Maria Sharapova takes equity stake in investment platform Public.com
Baron Davis, Paul George Back ‘Discord for Sports Betting’ – Sportico.com
Former Tennessee Football Coach Phillip Fulmer Invests in Athlete Licensing Company
Crypto
Crypto CEOs to Congress: We want regulation, our way - POLITICO
DraftKings Signs Deal With NFL Players’ Association As ‘Old Guard’ Gaming Companies Jump Aboard NFT Hype Train
Premier League to investigate growing links between clubs and cryptocurrency firms | Sport | The Times
Colexion plans to bring T20 cricket Player NFTs with Polygon Studios | by Polygon Studios | Dec, 2021 | Medium
Women in Sport
Puma leans in on deep WNBA roster to launch new women's hoops category - CBSSports.com
Breanna Stewart on the WNBA's new playoff system, her signature shoe and NBA 2K
Marketing & Social
Surface saver: How Microsoft’s deal with the NFL turned into a marketing boon for its tablet - GeekWire
Student Athletes
WWE launching a new NIL program to find next superstars
Data
Canadian Football League offloads equity in data deal with Genius Sports - SportsPro
Big Tech Privacy Moves Spur Companies to Amass Customer Data - WSJ
ATP’s Tennis Data Innovations hires David Lampitt as first CEO, plus more - SportsPro
Hardware & Wearables
MSG Entertainment Receives Research Award to Send MSG Sphere Camera Technology to Space
USA Softball Strikes Deal for Diamond Kinetics Bat Sensors, Smart Softballs
From grassroots to the Ashes: Why technology is key to Cricket Australia's future - SportsPro
Tiger Woods’ Comeback Is in ‘Full Swing’ Due to a Launch Monitor Made Just for Him (and You)
AR/VR
Nike and Adidas Make Forays Into the Metaverse With New Virtual Spaces
AI
Oriole Park to demo AI-assisted threat detection technology | WTOP News
New York Mets turn to Wicket for facial recognition ticketing - SportsPro
Partnerships
New Balance Reveals Klutch Sports Founder Rich Paul’s Collaborative 550 Sneaker and Apparel Range
Sustainability
Athletes Unlimited fights climate change under Aspiration assessment - Insider Sport
Ticketing
Appointments
Jennifer Prince Leaves Twitter to Huddle Up With the NFL’s Los Angeles Rams
Arsenal appoint new chief commercial officer | www.sportindustry.biz
Best of the Rest
Medina Spirit’s shocking death is yet another reason we should end horse racing
'That's disgusting, man': Inside the gross world of NFL mouthguards – The Athletic
New York’s Newest Hotspot Is... the Hockey Arena? | Architectural Digest
The English FA and a very uncomfortable relationship with Qatar – The Athletic
Fanatics Auctions for Collectibles Are Latest Business Expansion – Sportico.com
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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