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Sports Tech Live - Issue #157

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech Fans,
It’s that time of year again where the Premier League goes into overdrive with games on seemingly every day for the month of December.
Amazon has had the rights to two complete match weeks, the first of which was completed this week.
As eager as I am to try the service, since I live in Ireland I can’t get access to the Amazon offering.
But I do have a friend living in the UK who was able to screenshot some of the interactive components.
For the longest time, we have talked about the second screen economy growing at an absurd rate as sports fans look to augment the content they are consuming.
We have seen live scoring apps blow up to the point where they are now live-streaming apps like Livescore is in Ireland with Champions League, Serie A, and Portuguese league games.
This is the first I have seen for soccer at least that goes a step in the opposite direction, to a single screen experience.
The user experience has improved considerably and now includes highlights on a timeline to allow users to catch up on events that they might have missed or if they want to relieve the goal that was scored, no need to wait for the highlight reels after the game has ended.
This is seen as a huge market for both streaming services and more traditional linear broadcast TV providers. BT Sports have won rave reviews and awards for their app that provides a similar feature.
Sky Sports too have their own across multiple sports that allow users to catch up on events.
Below in the steaming wars section, there is another development in this space from Amazon’s Prime Video for NFL’s Thursday Night Football.
As a partner of the NFL, Amazon have been provided so-called “next gen stats” that are displayed on top of the broadcast. There is also a website that is worth checking out if you are an NFL fan https://nextgenstats.nfl.com/
The latest thing to be added to Amazon’s X-Ray feature is to allow fans to participate in real-time polls while watching Thursday Night Football, as well as view stats in real-time.
The future of consuming live sports content is changing and before long every sports fan will have a lot of interactive features at their fingertips allowing them to participate in the conversation around the live-action and to consume the data that each game produces.
Elsewhere the term Metaverse is fast becoming the term of 2021 as Manchester City announces plans for the Metaverse with Sony.
Have a great sporting weekend,
Will

Amazon's interactive streaming for Premier League matches in the UK showing live stats.
Amazon's interactive streaming for Premier League matches in the UK showing live stats.
Streaming Wars
CBS’ Raiders-Cowboys Thanksgiving Matchup Is Most-Watched NFL Regular-Season Game Since 1993
MLB’s Chris Marinak talks almost two decades of MLB streaming, and changes to keep fans engaged in the offseason
WAVE.tv Rebrands as Wave Sports + Entertainment | Business Wire
UEFA signs new deal with IMG’s Sport 24 until 2023/24
Discovery wins Africa Nations Cup rights in Italy
Prime Video Adds New Fan Polls on X-Ray for ‘Thursday Night Football’ Coverage
Gambling
Sportradar seals sports betting partnership with PointsBet - SBC Americas
Everton announce partnership with i8.BET | www.sportindustry.biz
Irish virtual sports giant’s new startup bets big on rugby in bid for US market share – TechCrunch
esports & Gaming
NFL opens official Roblox store - EconoTimes
The Most Popular Esports Tournaments, November 2021 | Esports Charts
Complexity Stars Launches in Frisco with Athletes from NFL, NBA, UFC, and WNBA » Dallas Innovates
Rebels Gaming: Man United keeper David de Gea announces new esports organisation competing in LoL, Valorant and Rainbow Six Siege - Esports News UK
Sergio Agüero to host Valorant Champions watch party | GINX Esports TV
NFL star Kenny Vaccaro is retiring to launch an esports organization | GINX Esports TV
Content
ESPN Taps Twitter’s Ticketed Spaces to Raise Funds for The V Foundation
How you can get a personalized messaged from your Capitals players | RSN
Deals
Dream Sports Valued at $8 Billion After $840 Million Round
Fenway Sports Group reaches agreement to purchase Pittsburgh Penguins - CBSSports.com
100 Thieves secures $60m funding round - Esports Insider
Amazon Invests in Trading-Card Platform Dibbs as Collectibles Boom - Bloomberg
Manchester United Avram Glazer owner acquires UAE T20 League franchise - SportsPro
Bob Iger Would Love to Buy an NBA Team. Could the Phoenix Suns Be It? - Puck
Goalsetter raises $15 million to go B2B with children’s financial literacy app – TechCrunch
McLaren Racing concludes deal for Arrow McLaren SP - BlackBook
Crypto
Crypto enthusiasts want to buy an NBA team, after failing to purchase US Constitution
Crypto firms pay massive price tags to name arenas as sports teams weigh risks
Now you can hang your NBA Top Shot NFT on your wall | Engadget
Next League to Offer Web 3.0 Consulting for Sports Industry
AR/VR
Apple's computerized glasses will be as powerful as a Mac and launch next year, top analyst says
North American Teams Championships 2021 to Live Stream Table Tennis in Mixed Reality Powered by OSAI - PR.com
Metaverse
Bloomberg Quicktake
"A virtual city hall will allow you to do everything from touring a historic site to filing a civil complaint."

Strap on your VR headsets. Seoul is the first city government to join the metaverse, @Lee_Jeong_Ho reports https://t.co/G8Nqt9HOPI https://t.co/CmDFJ8cluk
Manchester City has teamed up with Sony to create a metaverse out of a virtual version of its soccer stadium | Currency News | Financial and Business News | Markets Insider
Brands No Longer See Metaverse-Like Worlds as Abstract Gimmicks - WSJ
Women in Sports
Whoop Launches Menstrual Cycle Coaching - Sport for Business
Liberty agrees naming rights deal for A-League Women - SportsPro
Student Athletes
UConn Star Paige Bueckers Will Be Gatorade’s First Signed College Athlete - WSJ
Oregon Ducks: Athletes will host an AirBnb in Eugene to earn NIL money
The Teenagers Getting Six Figures to Leave Their High Schools for Basketball - The New York Times
Best wrong number ever: Bucs crash high school basketball team’s group chat – The Athletic
Hardware & Wearables
Fitness brand Clmbr adds to UFC’s diverse sponsorship portfolio | SportBusiness
With wearable tech, Portland’s Beyond Pulse aims to keep kids’ sports fun – Here is Oregon
Special effects in store for Ravens fans during Browns game
AI
FIFA is trialling limb-tracking tech to catch offside players - The Verge
The NFL Claims Succuss on Its Crowdsourced Computer Challenge; Algorithms Can Detect Head Trauma Days Quicker Than Before
Sustainability in Sports
How Climate Change Is Impacting Surfing (VIDEO)
SBJ Dealmakers: Leiweke implores industry to fight global warming
Partnerships
ParalympicsGB | Paralympicsgb and adidas renew partnership until 2024
Next League launches with Nascar partnership - SportsPro
Vertu Motors Expands Sports Partnerships In Double Deal With EFL Clubs | Soccerex
Startups
Based in the ‘Silicon Valley of the East,’ leAD Sports Is the Adi Dassler Angel on a Startup’s Shoulder
Arizona Coyotes CEO Xavier Gutierrez, Speaking at SBJ's Dealmakers Conference, Urges Startups to Chase Tech, Innovation
Appointments
Jack Dorsey’s Twitter Departure Hints at Big Tech’s Restlessness - The New York Times
Six Nations Rugby | Six Nations Rugby announces appointment of Ronan Dunne as Chairman of the Board
Sports
New US-based 'gamified' rugby sevens series launching in 2022 with US$1m prize pot - SportsPro
Formula E releases teaser of Gen3 car ahead of 2022 debut
Soccer lovers and tech backers help launch new minor league team in Seattle with community focus - GeekWire
Olympics
New Olympic policy looks to undo a half century of bigotry toward LGBTQ athletes - The Washington Post
Flying taxis being tested for use at 2024 Summer Olympics in Paris
Best of the Rest
Do Sports Still Need China? - The New York Times
How Much Does a Top Club's Manager Matter? - The New York Times
MLB, union stopped blood testing for HGH due to pandemic | AP News
Football Star Jonathan Jones Inspires Kids to Code and Get Active with Unruly Splats
Major League Baseball secretly used 2 different types of baseballs last season
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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