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Sports Tech Live - Issue #154

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech Fans,
Crypto.com signed a stadium naming rights deal for the LA stadium, formerly known as the Staples Center.
The size of the deal is an insane $700 million over the course of the 20 year deal.
The size of the deal goes to show the money in the blockchain world at the moment.
The Staples deal in 1999 was $100 million for 10 years so the inflation here is quite significant.
The stadium is hope to multiple teams, LA Lakers, LA Clippers, LA Kings and LA Sparks.
The Clippers owned by ex Microsoft CEO Steve Ballmer, will be moving from 2024 to their own brand new stadium, Intuit Dome. Their 23 year deal came in at around $500 million.
The value of these deals is always the leading headline as teams are constantly looking for larger and larger deals.
My own team Tottenham Hotspur have moved into a new stadium that plays both Premier League and NFL games every season as well as hosting events like Anthony Joshua fights to 62k fans, but as of yet haven’t reached an agreement on a naming rights deal.
It looks more likely that rumours of Amazon, Uber or a big tech company taking the naming rights will give way to a Crypto company who seem willing to pay the sky high fees for the honour.
Is signing these big deals the signs of blockchain hitting the mainstream or is it a sign of over spending?
Have a great sporting weekend,
Will

Streaming Wars
Premier League and NBC Sports sign new six-year deal to extend partnership in US until 2028 | Football News | Sky Sports
FIBA boosts basketball's presence in Canada by signing deal with market leader Sportsnet - FIBA.basketball
Eleven Belgium wins Ligue 1 rights
NBA, Apple Just Leveled Up League Pass Watch Parties - Boardroom
Disney makes the trend clear: Growth is slowing for streaming services
Optus Sport extends EPL, WSL rights |
LiveLike to bring interactivity to eSkootr Championship | News | Broadcast
NBC's Post-Super Bowl LVI Show Will Be the Winter Olympics - Variety
Infront to launch Ski World Cup streaming platform in the US - SportsPro
‘We can do this for all of our sports’: With Gameday Central, the Philadelphia Inquirer bets on live streaming video sports coverage
Gambling
SharpLink Gaming and Quintar integrate technologies to create AR sports betting experience - SBC Americas
PA Sportsbooks Blast Past Handle Record With $776M Bet In October
Disney Research: ESPN Sportsbook Would Not Harm House Of Mouse
GameOn Partners with Kevin Garnett-Backed Gaming Society to Elevate Women's Sports
esports & Gaming
Nike teams up with Roblox to create a virtual world called Nikeland
ASTRO Gaming Welcomes NBA Superstar Devin Booker to the A*Star Collective Family | Business Wire
The Drone Racing League Launches Drone Racing Arcade Powered by Skillz Mobile Games Platform - UASweekly.com
NFL to host 2nd Madden tournament for HBCUs - Esports Insider
Penn National Gaming Launches STEM Scholarship Program With Historically Black Colleges and Universities | Business Wire
What Designers of Video Game Cities Understand About Real Cities
Content
Sports Illustrated launches Snap Original series in push for Gen Z | Marketing Dive
Michelle Beadle Strikes Multiyear Podcast Deal With The Athletic – The Hollywood Reporter
APM Music - APM Inks first-of-its-kind Music Rights Deal With NHL
Deals
Former FanDuel Executives Launch BetDEX, the World’s First Decentralized Sports Betting Protocol, and Secure Largest Ever Seed Round by a UK Startup | Business Wire
Crypto
Staples Center to be renamed Crypto.com Arena in massive $700 million deal
The NFL is attaching NFTs to some tickets this season, and the Lions Thanksgiving game is on the list
Patriots Partner With Blockchain App Socios, Inch NFL Closer to Crypto – Sportico.com
Sports NFTs are popular, but are they a winning investment? - CBS News
Loyalty360 - Houston Rockets Announce Partnership with Bitcoin Company NYDIG
Barcelona break contract with Ownix after consultant allegations
LDN UTD launches NFT collection supported by the Rio Ferdinand Foundation, with a new design released every 72 hours and an IRL scavenger hunt - Esports News UK
How a 1,200-member crypto group plans to raise billions, buy their own NBA team, and then collectively run it
‘I like things that make sense’: Wizards’ Spencer Dinwiddie plays the cryptocurrency long game – The Athletic
StormX Announces NBA Star CJ McCollum As Brand Ambassador | Benzinga
Q&A: Binance CEO on bubbles, meme coins and crypto's swings
Women in Sport
Inter Milan agree Mastercard women’s shirt sponsorship deal - SportsPro
7th Women Startup Competition - Vienna
Student Athletes
Arizona Wildcats become first college to partner with Dyme - SportsPro
Learfield’s New NIL Platform to Free Up School Logos for Athlete Deals – Sportico.com
Licensing
Premier League sticks with Panini in multi-year deal - SportsPro
Hardware & Wearables
Why Ergatta Is Turning To Colin Kaepernick To Tell Their Brand Story
ATP peaks player performance and recovery in Therabody partnership - Insider Sport
Partnerships
PSG and Gorillas sign deal worth 'as much as €8m a year' - SportsPro
Data
Apparel
AR/VR
AEG and LA Kings Announce First-of-its-Kind Partnership With Sense Arena | Business Wire
In Facebook’s VR Headset, Racism and Other Abuses Showed Up ‘Like Clockwork’ — The Information
Facebook’s new haptic glove lets you feel things in the metaverse - Vox
Stadium
As a New Arena Opens in New York, the Steinbrenner Stadium Strategy Is Finished
COVID
French Soccer’s Red Star Debuts Team-Branded Vaccine Pass
Best of the Rest
Ex-Microsoft CEO Steve Ballmer has a disturbing new social experiment | ZDNet
Theranos failed, but other blood-tech companies are still trying to make testing faster and easier
Stephen Curry’s Scientific Quest for the Perfect Shot - WSJ
Before free agency, MLB proposes paying players based on FanGraphs’ calculation of WAR – The Athletic
International Olympic Committee issues new guidelines on transgender athletes
The Numbers Hiding Behind That QR Code - WSJ
Sprinting 4 weeks after an ACL repair? New technique could dramatically reduce rehab, recovery | Sporting News
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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