Sports Tech Live - Issue #152

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech Fans,
Apologies for missing last week’s edition. I was back traveling and was stuck in transit.
But not to fear we have a bumper edition this week with over 80 stories!
All the usual topics are here with a few new ones thrown in for good measure!
Friends of the newsletter SportTechX founders Ben and Rohn have launched the latest edition of their Global SportsTech VC report which always makes for interesting reading complete with pretty data visualisations!
Check out the top link to get your copy!
There is a bumper section this week in crypto as well as Facebook (Meta)!
Essentially there are just too many stories to cover so I will let you get on with the reading.
Thank you for the feedback on the FlipBoard magazine version of this newsletter. The outcome was essentially those who like and use FlipBoard often love it and those that are new or returning to it found it ok but not great.
Have a great sporting weekend,
Will
PS Welcome to the new subscribers who joined since the last edition!

Global SportsTech VC Report - SportsTechX
Streaming Wars
Hyped Sinclair regional sports network streaming project only has 4 MLB teams so far – The Athletic
ESPN's 'Manning Cast' is a hit. It could also change how we watch the NFL
Exclusive ‘Thursday Night Football’ is coming to Amazon: What will it mean? – The Athletic
Why isn't the NBA on TNT on Thursday? Double-header won't compete with NFL Thursday Night Football | Sporting News Canada
YES Network adds watch together functionality for Brooklyn Nets streaming - SportsPro
IMG to advise Turkish Süper Lig | News | Broadcast
Australian Open and WOWOW set to expand coverage in Japan | Australian Open
Overtime Elite Opens Inaugural Season Eyeing Global Media Rights Deal – Sportico.com
Gambling
DraftKings, FanDuel become NBA's co-official sports betting partners | NBA.com
DraftKings Was Among Bidders for The Athletic — The Information
Citi Field Casino? Mets Owner Steve Cohen Talking to Las Vegas Sands – Sportico.com
Gambling Ads Become the New Normal for American Sports - WSJ
Uefa signs Sportradar as Champions League’s first exclusive betting data partner - SportsPro
MSG Networks expands original sports betting programming lineup
The National Football League and Aristocrat Gaming Announce Exclusive Slot Machine Licensing Agreement
esports & Gaming
Epic pulls plug on Fortnite in China – TechCrunch
Netflix starts rolling out mobile games to all Android subscribers | Engadget
ESL add three more CSGO teams to Louvre Agreement in $20m deal - Dexerto
Pokimane is starting a talent management company for streamers
Liverpool Football Club partner with PUBG Mobile for club-branded in-game loot
Take-Two CEO is skeptical about Facebook's metaverse, says it could be unpopular
Content
With ‘Swagger,’ Kevin Durant joins Black athletes telling their own stories - The Washington Post
HBO, Adam McKay Board Michael Strahan’s Bishop Sycamore Documentary – The Hollywood Reporter
John Skipper & Dan Le Batard’s Meadowlark Media Inks First-Look Deal With Apple TV+ – Deadline
Social & Marketing
NHL partners with Greenfly to drive social media engagement - SportsPro
Deals
Coca-Cola buys full control of Bodyarmor for $5.6 billion in its largest-ever brand acquisition
Coca-Cola’s BodyArmor Deal Nets Kobe Bryant’s Estate $400 Million
Irish sports tech firm Kitman Labs raises €45m in funding round
Sony is latest investor in Kiswe’s interactive video platform - SportsPro
THEMAGIC5 Founders Land Multi-MIllion Deal on 'Shark Tank' With Innovative Goggles Technology
GridRival Raises $3M to become the Motorsports-Exclusive DFS & Sports Betting Leader.
No Slowing Down For Thirty Five Ventures Co-Founder Rich Kleiman
Callaway continues investment in Entertainment Golf, this time in Five Iron
Crypto
Fantasy soccer startup Sorare says NFT firms need to engage with regulators | Reuters
FTX made a big bet on the World Series. Will it pay off?
What Does Aaron Rodgers, Other Athletes Getting Paid in Bitcoin Mean for Cryptocurrency?
What Is the Metaverse? Where Crypto, NFT, Capitalism Collide in Games Like Axie - Bloomberg
NBA has ‘discussed’ team sales of fan tokens, a crypto currency, says Joe Tsai - NetsDaily
AC Milan roll out NFTs on Socios.com - SportsPro
WWE to Crash Into NFT Ring With Fox, Chasing Digital Collectibles Gold Rush
Red Bull launch Digital Collectibles with limited-edition Perez range - GPFans.com
T20 World Cup: ICC partners with Faze Technologies to create exclusive digital collectibles
Envision Virgin Racing Announces Multi-Year Platinum Partnership With Algorand Foundation | Global Crypto
Dallas Mavericks Announce Five-Year Partnership With Cryptocurrency Brokerage Voyager Digital
Certor Sports Announces New Indiana Headquarters, CEO
Women in Sport
WNBA Finals viewership was up from last year – here's how many people watched the Chicago Sky's first championship 
Student Athletes
Nielsen rates college sports teams on marketing potential | Ad Age Marketing News
Puma Signs Deal With Mikey Williams 17-Year-Old High School Basketball Phenom - Bloomberg
Hardware & Wearbles
Lewis Hamilton’s father launches a rowing machine made to feel ‘just like the real thing!' | Fit&Well
Smart shin guards: Football's newest wearable tech ready for launch : CityAM
WTA and Whoop to bring athlete data into broadcasts - SportsPro
England and New Zealand women to wear impact-monitoring gumshields for November Tests
Catapult Develops First-Ever Goalie Performance Tracking, Giving Ice Hockey Coaches A 360° View Of Every Athlete
The Warriors and Oracle Launch New Technology Platform to Track Player Performance | Golden State Warriors
Retail & eCommerce
Fanatics-Run Olympics Shop to Be IOC’s First Global Ecommerce Platform – Sportico.com
SLAM Celebrates NBA’s 75th Anniversary With Season-Long Lineup of Exclusive Collaborations
Data
Soccer Looks Different When You Can’t See Who’s Playing | FiveThirtyEight
Second Spectrum and Genius Sports Expand Partnerships with Danish Soccer to Include Live Data Tracking & Analytics | Business Wire
Partnerships
Video Learning App Bright Partners With Olympians Bode Miller, Lyndsey Vonn and NBA’s Malcolm Brogdon
Eagles and Canva sign multi-year partnership to enhance and personalize fan engagement 
Facebook (Meta)
Facebook changes its name to Meta in major rebrand - BBC News
A startup says it applied to trademark Meta before Facebook — but may be willing to stand down if Mark Zuckerberg pays up
Meta (Facebook) is buying Within, creators of the ‘Supernatural’ VR fitness app – TechCrunch
Meta introduces new ways for creators to make money using Facebook Groups
Facebook, Citing Societal Concerns, Plans to Shut Down Facial Recognition System
AR/VR
ImagineAR (OTCQB:IPNFF) Client Real Sociedad Launches Integrated ImagineAR SDK in new Realzale Mobile APP
Appointments
Greg Norman names two chief executives to LIV Golf Investments | Golf Channel
Best of the Rest
Report: Roger Goodell received staggering salary package over past two years: $128 million
Elon Musk's Wealth Has Increased So Much, He Could Buy Every MLB, NBA, NFL And NHL Team | Benzinga
Minor leaguers cite Steve Cohen tweet in class action bid to force MLB to produce back pay – The Athletic
FORMULA E TO SHOWCASE SUSTAINABILITY IN ELITE SPORT AT COP26 | www.sportindustry.biz
Pennsylvania high school football's players perfectly timed defensive play goes viral
Shaquille O'Neal Teaching His Kids The Value Of Work And Education: “We Ain’t Rich, I’m Rich.” - Fadeaway World
Baseball, Popular but No Longer Dominant, Seeks to Reclaim Its Cool - The New York Times
QR Codes Take a Seat at the Oklahoma City Thunder's Paycom Center
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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