Sports Tech Live - Issue #151

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech Fans,
I have been playing around with better ways to consume the stories shared given the sheer volume of stories covered each week and I am experimenting with an RSS feed to Flipboard offering.
It essentially puts all the stories covered each week in to a magazine format that Flipboard provide, which I love using on my iPad.
Let me know if it works on your end if you check it out as I am not 100% sure if it’s available to others or just me.
Check it our here:
https://flipboard.com/section/a-feed-called-stlreddit-r80plcbahbj69lg1
Comcast and Sky are launching their own smart TV lines in a very big move away from their traditional offerings of satellite TV in the UK and Europe and via cable TV in the US.
This is the first big move by the now single TV company following on from Comcast’s acquisition of Sky in 2018.
The aim of the move is to be a more streaming friendly offering with TV feeds being streamed as opposed to traditional methods of broadcast.
Streaming has been the hottest topic since this newsletter has started and we have covered it detail from a number of angles.
This is similar in a lot of ways to the stories that we have seen in the last 3 years around the fight for the “Smart TV Dongle” market, Amazon’s Fire TV, Google’s Chromecast, Roku TV, Apple TV etc.
This offering changes the game and offers a complete TV unit with the dongle effectively built in.
This is a big move and it might see others get in the game as well like Apple or Google as they look to compete in the hardware involved in delivering streams to users homes as well as in the software streaming wars.
Amazon and Roku already have their own TV offerings with deals with Chinese manufacturer TCL, who also produce Android TV’s, so Google is already in this game as well.
These TV’s will be manufactured by another Chinese TV manufacturer HiSense, which if you are a watcher of FIFA World Cup’s you will recognise them as one of the main sponsors, which is also in place for Qatar 2022.
This is the first major move from a traditional broadcaster into the streaming space via a hardware solution. Most major broadcasters now offer streaming apps and websites but this is a significant shift in the approach.
TV’s are seen as an expensive purchase, but most are actually cheaper than the latest iPhone of Samsung offering.
With most people keeping their TV’s for 5 to 7 years, it’s far from 1 to 3 years we see for iPhones.
When the technology hardware is built in, it is a big concern for me how these TV’s will look in 5 to 7 years time as the rate of change in streaming technology is so rapid.
The beauty of a dongle is, with a HDMI port and a WiFi connection you can upgrade the entire operating system and interface you are using to consume your content.
I am a big fan of Amazon’s Fire TV and have just ordered the latest 4k Max, after having a first gen and 3rd gen Fire TV.
What I have noticed is that within a couple of years the experience deteriorates significantly as the quality of the content and live streams continues to get better and better.
Right now my 3rd gen struggles with 4k content. So in 5 to 7 years time will TV owners be facing similar issues with 8k content and the metaverse requiring more and more power. RAM and bandwidth to keep up with the types of content people are watching?
With Apple having screens from a 3" watch face to 32" Pro Display XDR, will we see them merge their Apple TV box with the stunning displays and offer them as TV’s of 55" & 65"?
A move like this could prompt them to do so as the battle for end user streaming hardware heats up.
Have a great sporting weekend,
Will

Flipboard - Sports Tech Live
Streaming Wars
Sky launches all-in-one smart TV | News | IBC
Comcast Enters Smart-TV Game With XClass TV, A Peacock-Powered, Streaming-Focused Set – Deadline
Premier League's US TV rights auction:' A $3 billion deal over nine years is possible' – The Athletic
MLB in talks to launch nationwide streaming service for home games without cable TV
New NBA China Controversy: Tencent Drops Celtics Games After Kanter Calls Jinping ‘Brutal Dictator’
NHL Preview: ESPN, TNT Outline How They’ll Help Grow The Sport – Sportico.com
NBA projects $10 billion in revenue as audiences return after Covid, but TV viewership is a big question
Sportfive to sell media and sponsorship rights to African Games | SportBusiness
Gambling
New Jersey has its first $1 billion month in sports betting - nj.com
Sling TV & DraftKings partnership for live betting on top of live NBA games
Sling TV & DraftKings partnership for live betting on top of live NBA games
Drive by DraftKings VC fund raises US$60m - SportsPro
Sharp Alpha Advisors Closes First Fund, $10 Million For Sports Betting – Sportico.com
Cavinder Twins Partner With Fantasy Sports App Sleeper In First Deal Of Its Kind
Sportradar agrees to strategic advertisement partnership with Adomni - SBC Americas
esports & Gaming
Helping crack US and cashing in on esports boom: What Peak6 investment means for Wolves – The Athletic
Seattle Seahawks launch ‘Sandbox’ gaming platform to engage with fans in esports and more - GeekWire
The rise of the retro video game market: Eye-popping prices and risk abound in the latest collectible boom – The Athletic
Ninjas in Pyjamas and Aser Ventures launch Shinobi Esports - Esports Insider
Content
Learfield, Samsung Launches Shrines of Glory Series for Alabama, Michigan, Ohio State, Texas, Washington
Succession: Roy Family joins with Hearts in limited sponsorship | The National
Deals
LeBron James’ SpringHill Sells Minority Stake to Investor Group, Valuing Company at $725 Million
SeventySix Capital invests in three sports technology and betting companies - SportsPro
Endeavor, Silver Lake looking to buy Minor League Baseball teams: Sources - The Athletic
NBC Sports Next strengthens golf industry presence with RevTechPlus acquisition | SportBusiness
eFuse Acquires College Carball Association (CCA) » Esports
Unique Sports Group: Two of largest independent football agencies to merge | Football News | Sky Sports
Crypto
Coinbase Becomes Exclusive Cryptocurrency Platform for NBA, WNBA, USA Basketball – Exchanges Bitcoin News
Valve bans blockchain games and NFTs on Steam, Epic will try to make it work - The Verge
Polygon and DraftKings Enter Into a Strategic Blockchain Agreement
Senate Dems urge Facebook to discontinue Novi cryptocurrency project | Fox Business
McLaren Racing - McLaren Racing creates the McLaren Racing Collective
NFTIE ANNOUNCE SUNIL GAVASKAR NFT COLLECTION | www.sportindustry.biz
NFT's Go to School: College Players at 2022 Senior Bowl to Receive Personalized (Non-Fungible) Tokens of Appreciation
RECUR Announces Seven Top Collegiate Partnerships as NFTU Solidifies its Position as Top Destination for Collegiate NFTs | Business Wire
Social & Marketing
Facebook plans to change company name to focus on the metaverse - The Verge
David F. Kennedy, Whose Ad Agency Put Nike on the Map, Dies at 82 - The New York Times
Athletes
NFL, players agree to end 'race-norming' in $1B settlement
Shareef O’Neal Lands New NIL Deal Using AI-Based Product Placement
Partnerships
F1’s McLaren Racing Taps Medallia to Analyze Fan and Employee Feedback
McLaren Racing - McLaren Racing and Dell Technologies announce multi-year extension
Google Signs on as First-Ever Presenting Sponsor for ESPN NBA Playoffs
Overtime Elite lands Gatorade as first brand partner - SportsPro
European Volleyball Confederation Selects Genius Sports as its Official Technology Partner – European Gaming Industry News
NBA signs multi-year Tissot extension - SportsPro
Sports
While the NBA celebrates its 75th season, it’s still building in Africa — The Undefeated
MLB Just Tried a Bunch of Experimental Rules in the Minors. How Well Did They Work?
NFL: A permanent residence? Fans weigh in on potential London franchise - CNN
Major League Baseball to require teams to provide housing for minor league players starting in 2022
Hardware & Wearables
Briefing: Google’s Fitbit Deal Still Under Antitrust Scrutiny, says Australian Antitrust Chief — The Information
InnoVero, Drug Testing Partner of MLB and USADA, Becomes Sole Distributor of Tasso Blood Collection Devices
Spalding’s Newest Basketball Hoop Can Be Assembled in Under 30 Minutes | HYPEBEAST
Appointments
Skillz appoints Vatsal Bhardwaj as chief product officer | Pocket Gamer.biz | PGbiz
IMG engages Jo Ormston for new director of business development role
Under Armour names first chief consumer officer as marketing chief plans exit | Marketing Dive
Data
Apple Will Face Pressure to Store More Customer Data in China Under New Laws — The Information
China Weighs Opening Tencent, ByteDance Content to Search, Sources Say
Retail & eCommerce
Sneaker Bots Made Shoe Sales Super-Competitive. Can Shopify Stop Them? - The New York Times
Best of the Rest
Ronaldo Stars in Launch Ad for Soccer Tech Startup by Singapore Tycoon - Bloomberg
Barcelona reveal plans for Camp Nou redevelopment to rival Real Madrid's Bernabeu
Newcastle United urges fans to not wear mock Arab head coverings following Saudi takeover - CNN
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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