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Sports Tech Live - Issue #150

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech Fans,
Lots of streaming articles this week as the NHL season starts on Turner Sports and ESPN following big deals earlier this year.
NHL is in need of innovation and both broadcasters are bringing new ideas to the table so it will be interesting to see if these can help grow the sport in the US.
The NHL is seen as a laggard of the 4 big US sports with average franchise value up 33% since 2013 compared to the NFL’s 3 x return.
EA is considering changing the title of one of their biggest video games, FIFA. It would be a strange move given the huge success the game franchise is every season.
But reports from the New York Times suggest that FIFA (the organisation) are asking for a $1 billion rights deal with EA to continue the long running relationship between the two, with the first game coming in 1994.
The negotiations between the two have apparently been ongoing for the last two years and it remains to be seen who might step into the frame if EA do in fact balk at the high price tag.
The last agreement between the two was signed in 2013 and runs until 2022.
Interestingly, EA signed a deal with FIFPRO this week for player name, image and likeness.
Readers might remember players like Zlatan and Bale questioning the existing deal with FIFPRO. is another company I met in Barcelona a couple of weeks ago at the SBC conference.
They are using computer vision to generate 3D models of live sports. They are currently focused on soccer, with the aim of developing the technology further to cover more sports.
Data is becoming ever more important in the sports world, from data science to scouting, to sports betting to competitive analysis.
Taking real-time video feeds and being able to create 3D models will allow for data to be extracted from their feed, like player analysis, speed, positioning, successful passes, etc.
It is a fascinating technology as you can see some of the biggest teams in the world of soccer adopting similar technologies to help the team improve.
They have raised €1,000,000 to date and are looking to raise future rounds to help them expand into other sports.
Have a great sporting weekend,

ReSpo.Vision | Reinventing Sport with Vision
Streaming Wars
NFL and ESPN agree Monday night wild card rights deal - SportsPro
MLB, NBA criticize Sinclair as streaming regional sports network reality inches forward – The Athletic
Fanatics ponders RSNs
Can Turner Sports, ESPN Help Turn the NHL's Stars Into Household Names? - Morning Consult
ESPN to Present NHL Games and Studio Coverage with Innovative Production Approaches and New Technologies - ESPN Press Room U.S.
Disney's shift to streaming puts ESPN in awkward position of clinging to the past
Bundesliga agrees Indian rights deal with Sony Pictures Network - SportsPro
International Cricket Council Chooses Sportradar as Data, Streaming Rights Partner
NFL Ratings Are Up 17%, Boosted by Fans Back in Stands and Close Games - WSJ
Big Ten Network and Sportradar launch revamped DTC service - SportsPro
DraftKings becomes NHL's official partner for sports betting, iGaming, DFS
NASCAR partners Fubo Sportsbook to strengthen sports betting links - Insider Sport
New York Gamblers Cross Into New Jersey to Place NFL Bets Online - The New York Times
Sporting KC's Felipe Hernandez suspended through 2021 for betting on MLS matches - The Athletic
Genius Sports to power Hard Rock Digital with sports data and digital fan engagement services - SBC Americas
Fiba adds betting brand J9 as tenth global sponsor - SportsPro
esports & Gaming
Epic Games May Make Fortnite Movie as Part of Entertainment Expansion — The Information
Electronic Arts considers renaming FIFA video games | Ad Age Digital News
EA renews contract with FIFPRO to "deliver the greatest, most authentic football experience" •
Roblox pushes toward avatar realism, plans to add NFT-like limited-edition items – TechCrunch
Bomani Jones HBO Show: ESPN Veteran to Host Late Night Series – The Hollywood Reporter
How Did Clubhouse Become Popular? It Grew ‘Way Too Fast,’ CEO Says - Bloomberg
SeatGeek to go public via $1.35 bln deal with Billy Beane-backed SPAC | Reuters
Mindbody acquires ClassPass in all-stock deal and secures $500 million investment – TechCrunch
Slinger Acquires PlaySight Interactive for $82 Million
Lebron James Invests In At-Home Fitness Startup Tonal
DeChambeau’s Instagram Find Leads to Advanced Workout Tech Investment
Portland digital health startup KinoTek raises $2.1M in VC funding |
"Top Shot is the future!": Kevin Durant and Thirty Five Ventures begin multi-year partnership deal between Boardroom and Dapper Labs - The SportsRush
NFT Fantasy Soccer Game Under Investigation By UK Gambling Commission - Blockworks
Binance Announces a Multi-Year Partnership with S.S. Lazio to Kick Off the Binance Fan Token Platform | Binance Support
ICC agrees FTX deal as crypto exchange adds to sponsorship portfolio - SportsPro
Women in Sport
Marion Rousse appointed as director of Tour de France Femmes | Cyclingnews
Athletes Unlimited to launch new women's professional basketball league in 2022
Hardware & Wearbles
FIBA’s Basketball Champions League Tries Tamir Goodman's New Net, Designed to Disinfect the Basketball
The Drone Racing League and Draganfly Launch Multi-Year Partnership and Innovation Lab
Immersive UEFA football experience launched at Westfield London |
Nike’s SNKRS Meeting on Demand, Exclusive Access, Consumer Frustration | Complex
Kyrie Irving's vaccine stance could push limits of player empowerment
Simon Massie-Taylor heads to Premiership Rugby as CEO, plus more - SportsPro
IMG Recruits Sky Sports Alum Barney Francis to Head Production
28% of kids lose interest in playing sports since COVID - Axios
UEFA opens Euro 2028 bidding process
The Tampa Bay Rays Still Want to Play Half Their Home Games in Montreal - WSJ
NFL Germany: Dusseldorf, Frankfurt and Munich named as three finalist cities in search for host partner | NFL News | Sky Sports
'We're finally here': The Kraken's journey from a Seattle boardroom to the NHL ice – The Athletic
Long Reads
‘Ran for Our Lives’: How the Deadliest Ultramarathon Claimed 21 Runners - WSJ
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
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