Hey Sports Tech Fans,
Lots of streaming articles this week as the NHL season starts on Turner Sports and ESPN following big deals earlier this year.
NHL is in need of innovation and both broadcasters are bringing new ideas to the table so it will be interesting to see if these can help grow the sport in the US.
The NHL is seen as a laggard of the 4 big US sports with average franchise value up 33% since 2013 compared to the NFL’s 3 x return.
EA is considering changing the title of one of their biggest video games, FIFA. It would be a strange move given the huge success the game franchise is every season.
But reports from the New York Times suggest that FIFA (the organisation) are asking for a $1 billion rights deal with EA to continue the long running relationship between the two, with the first game coming in 1994.
The negotiations between the two have apparently been ongoing for the last two years and it remains to be seen who might step into the frame if EA do in fact balk at the high price tag.
The last agreement between the two was signed in 2013 and runs until 2022.
Interestingly, EA signed a deal with FIFPRO this week for player name, image and likeness.
Readers might remember players like Zlatan and Bale questioning the existing deal with FIFPRO.
Respo.vision is another company I met in Barcelona a couple of weeks ago at the SBC conference.
They are using computer vision to generate 3D models of live sports. They are currently focused on soccer, with the aim of developing the technology further to cover more sports.
Data is becoming ever more important in the sports world, from data science to scouting, to sports betting to competitive analysis.
Taking real-time video feeds and being able to create 3D models will allow for data to be extracted from their feed, like player analysis, speed, positioning, successful passes, etc.
It is a fascinating technology as you can see some of the biggest teams in the world of soccer adopting similar technologies to help the team improve.
They have raised €1,000,000 to date and are looking to raise future rounds to help them expand into other sports.
Have a great sporting weekend,