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Sports Tech Live - Issue #148

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech fans,
Congratulations to team USA who blew Europe away in the Ryder Cup last weekend.
It’s never nice to see such a one-sided result as it is always better for fans to see a match or tournament go down to the wire.
The Ryder Cup goes to Rome next in 2 years time, then to New York, and then to Ireland.
There is a great piece below in the Best of the Rest section about the technology implemented for the Ryder Cup. Golf and the Ryder Cup are steeped in traditions but the adoption and digitization of golf is truly remarkable.
Last week I attended SBC in Barcelona, a gambling conference. As faith would have it, there is a ton of gambling news this week.
I got the chance to meet with some great startups and the one I want to share with you this week is SofaScore.
SofaScore is a live scoring and statistics app and website that is a favorite of mine and of streamers who are doing watch-alongs or pre- or post-game shows.
SofaScore is based in Zagreb Croatia and has 20 million active users around the world. 45% of the traffic comes from Europe which is no surprise as they started with football/soccer leagues and they are growing rapidly in South America as more and more leagues are starting to provide real-time data and graphics.
Their match ratings for each player is always a touchy subject as it is always so hard to quantify a player’s input into the game into a rating out of 10.
Funnily enough, Neymar got a poor rating in one game that triggered a response from his sister.
High-profile players like Toni Kroos regularly Retweet SofaScore content as it is clear that players are also fans of SofaScore for their high-quality stats and interesting graphics like heat maps and of course those player ratings.
I had a great chat with Ema Gomercic SofaScore’s Brand & Content Manager.
If anyone would like an introduction to Ema or SofaScore, please let me know.
Two more startups to come covering computer vision and live betting.
Have a great sporting weekend,
Will
PS Revue (now a part of Twitter) are trialing some new designs for the newsletter. If you are one of those who gets the new design please let me know what you think and I share will share it with the Revue team.

Streaming Wars
NBC gets super aggressive in YouTube TV dispute - The Verge
ELEVEN Portugal secures Premier League rights from 2023
Buzzer's Livestreamed Mobile App a Hit Among 18-to-28 Year-Old NHL Fans
Gambling
Explained: England's proposed ban on gambling advertising in football - and why dangerous crypto firms could fill the gap – The Athletic
UFC-owner Endeavor to buy sports betting firm OpenBet for $1.2 billion
Online Gambling Market Study 2021-2026: Football Betting Holds a Prominent Share, North America Remains the Fastest Growing Region
Caesars Sportsbook Logo Will Adorn Washington Capitals Jersey In 2022 - LVSportsBiz
Genius Sports expands agreement with Entain and BetMGM
ESPN Fantasy Football Participation Up 21%, Average Fan Spending One Hour Per Week on App
esports & Gaming
NBA 2K League Heads to Mexico to Add 24th Team Through Partnership With DUX Gaming
NBA 2K franchise slot reportedly goes for $25 million | GINX Esports TV
Ryan Reynolds and Rob McElhenney Announce Wrexham Will Be in EA's FIFA 22. But Where?
FIFA and EA announce expanded FIFA 22 esports programme - Esports Insider
Veloce joins forces with Codemasters to launch ground-breaking VERSUS ULTRA Series – European Gaming Industry News
XSET sign Valorant female roster and fulfill their promise
Brawl Stars esports scene embroiled in controversies: Teams accused of match-fixing, fielding underage players, and more
What's Stopping Women From Making It to the Forefront of Esports
Former Worlds winner arrested on suspicion of drug trafficking | GINX Esports TV
Guild Esports partners with Irish football club Finn Harps FC - Esports Insider
Content
DraftKings’ Entain Deal, Clippers and Aspiration, NBA Jersey Patches – Sportico.com
Marketing & Social
How the Kansas City Chiefs flip fandom into social engagement | Marketing Dive
New York Mets Embark on Branding Effort to Build Cred and Win Young Fans - WSJ
mCube Rebrands as Movella - Kinduct | Kinduct
Gatorade selects team of TikTok famous athlete influencers
Deals
SeventySix Capital Forms $50M Sports Betting Fund
CAA Acquiring ICM Partners; Will Be Biggest Agency Link-Up Since WMA-Endeavor
Silver Lake Invests in Cris Collinsworth’s Sports-Data Firm - Bloomberg
Netflix buys first video game studio, rolls out mobile games | Reuters
Slinger Acquires Artificial Intelligence Company GAMEFACE.AI - Ministry of Sport
Krew offers equipment-free classes for a post-gym world. Check out the 18-slide deck it used to sell seed investors on being 'Peloton without the $3k bike.'
Crypto
FOS PM: NFL Finally Embraces NFTs - Front Office Sports
Dinwiddie tried to buy Wizards' jersey patch to advertise cryptocurrency | theScore.com
Student Athletes
Phil Knight And Former Nike Execs Launch Oregon-Focused NIL Company
Women in Sports
Holly Rowe: ESPN sideline reporter returns home to serve as Jazz analyst - Sports Illustrated
U.S. Ski & Snowboard names its first female CEO, Sophie Goldschmidt
Gender equality behind name changes of A-League and W-League | The West Australian
Retail & eCommerce
Barstool Sports’ Dave Portnoy Wants to Sell You Hot Wings - Bloomberg
Adidas Sustainable NHL Jerseys For 2021-22 Season - The Hockey News on Sports Illustrated
Partnerships
CSA announces Castore as new kit sponsor for Proteas | Sport
UFC ANNOUNCES MAJOR PARTNERSHIP WITH ICON MEALS | UFC
NFL Alumni Commits to Increasing Neurological Care For All Athletes Through HitCheck Partnership | MedTech Dive
Brooklyn Nets and New York Liberty form Global Multi-year Partnership with Webull | Brooklyn Nets
Washington Football Team to offer new Grubhub service at FedEx Field - SportsPro
New York Yankees Diversity & Inclusion Committee to partner with T-Mobile to provide nearly 11,000 students attending Bronx public schools with one year of free unlimited internet service
Sports
Qatar to join F1 calendar in 2021, as country signs additional 10-year deal from 2023
Appointments
Deltatre aims to continue strategy & design growth with new hire | News | Broadcast
Best of the Rest
Ryder Cup on Course With Tech Overhaul - WSJ
Fanatics Trading Cards Valuation Rises to $10.4 Billion as New Firm Aims to Expand Its Reach - WSJ
Sports media remains overwhelmingly white and male, study finds
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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