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Sports Tech Live - Issue #146

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech Fans,
It’s been a very busy week in the world of sports tech in terms of deals and IPO’s.
Roger Federer’s shoe company debuted to an $11billion valuation on the NYSE while Sportradar followed Genius Sports in listing on Nasdaq as sports data providers continue to go from strength to strength.
Crypto is continuing its take over of the sports world with two significant deals with the Drone Racing League securing $100 million in a partnership with Algorand, while Crypto.com have added to their sports portfolio with sponsoring esports team Fnatics to the tune of $15 million.
Loads of other great stories below.
Earlier this summer a dear friend of mine suffered a tragic accident that resulted in a life changing spinal injury leaving him in a wheelchair.
My friends and I have launched a GoFundMe campaign to help Rich with the expensive medical care, modifications to his house & car and the equipment he will need to live life to the max.
Rich is a huge Formula1 and Chelsea fan and a regular reader and contributor to the newsletter.
I would be forever in your debt if you can help out in anyway possible; by contributing directly to the campaign, sharing it via your social channels or in any other way you think can help out Rich.
Have a great sporting weekend,
Will

GoFundMe
Help Rich with his Life-changing Spinal Injury
Streaming Wars
Amazon likely front-runner for multiyear NFL Sunday Ticket deal, sources say
Nine nets US Open rights in Australia to complete Grand Slam sweep - SportsPro
ESPN’s Old Boss Has a New Plan: Bring Sports to Streaming. - Bloomberg
AFC inks exclusive media rights deal with CBS - SportsPro
ELEVEN Sports to broadcast all EuroLeague and EuroCup games in Italy | Eurohoops
Discovery Sport secures next decade of the Laver Cup | News | Broadcast
Gambling
'A brave new world': How and when the NFL changed its mind on gambling and Las Vegas – The Athletic
The Next Frontier For US Sports Betting Is Crypto And Blockchain Technology
PointsBet's CEO explains his sportsbook's plan to compete with larger rivals like DraftKings and FanDuel and what he's eyeing in M&A
esports & Gaming
Jesse Lingard takes control of a Rainbow Six Siege esports team - BBC News
ESL announces Return to LAN events and over $5 million in prize money for 2022
Alpha Esports Tech Announces Partnership with Nets Gaming Crew
Nintendo shuts down three Smash events at Low Tide City | GINX Esports TV
Evil Geniuses signs Bitcasino as latest partner - Esports Insider
BLAST Premier expands into Israel with broadcast deal - Esports Insider
Jacob Wolf takes esports expertise to podcasting as he continues to influence a new generation of writers
Epic has appealed Friday’s ruling in the Epic v. Apple case - The Verge
Content
NFL, Nickelodeon Team for Weekly Highlights Show – The Hollywood Reporter
Jake From State Farm Is A Character In NBA 2K22's City
Social & Marketing
Press release: Major League Baseball announces ambassadors of first MLB Creator Class
Tom Brady, Simone Biles, Shohei Ohtani among athletes on Time's 100 most influential list
NBC fetches $6.5 mln for Super Bowl ads, nearly sells out Beijing Olympics spots | Reuters
ESPN, Chasing High-School Sports Fans, Acquires Influential BallerVisions Social Accounts (EXCLUSIVE)
Deals
Federer-backed shoemaker On valued at over $11 bln in NYSE debut | Reuters
Sportradar IPO: CCO Blonk on what it means for the company - SportsPro
SpotOn raises $300M at a $3.15B valuation and acquires Appetize – TechCrunch
Mobile Premier League raises $150M at $2.3B valuation for mobile esports | VentureBeat
Andreessen, Klay Thompson Bet on Fantasy Sports App Sleeper - Bloomberg
Castore scores ‘UK£25m, ten-year’ England cricket kit deal - SportsPro
Aktivate Raises $7M in Seed Funding | FinSMEs
Toya raises $4M after Miraculous Ladybug crosses 200M plays on Roblox | VentureBeat
Baseball's Top VR Training Tool WIN Reality Receives $3.75M Debt Raise
Spring Media announces Future Sports Agency merger - SportsPro
Molekule Welcomes Cavaliers’ Kevin Love As Newest Investor
Crypto
Drone Racing League lands $100 million deal with crypto platform Algorand
Crypto.com enters esports with US$15m Fnatic sponsorship - SportsPro
Pac-12 launches first NFT marketplace for college athletes - SportsPro
Socios.com Becomes Global Fan Engagement Partner for La Liga - GamblingNews
Uefa expands Topps deal to include Champions League NFTs - SportsPro
Partnerships
MLS Bolsters Transfer Strategy via Three-Year Deal With TransferRoom
LA’s SoFi Stadium, Square Ink 10-Year Deal for Contactless Payments
Hardware & Wearables
Tonal adds live classes to its strength training workouts – TechCrunch
This FDA-approved necklace is designed to prevent brain injuries in athletes
Virat Kohli Joins Hyperice, Global Wellness Technology Leader, as Athlete-Investor and Global Brand Ambassador | Business Wire
Data
Possession Is The Puzzle Of Soccer Analytics. These Models Are Trying To Solve It. | FiveThirtyEight
Youth Sports
Dick’s Sporting Goods’ Youth Scoring App Expands Amid Pandemic Demand
Best of the Rest
Why Does Every Company Now Want to Be a Platform? - The New York Times
The Battle for Digital Privacy Is Reshaping the Internet - The New York Times
Ricardo Kaka supports Orlando city World Cup bid | SportsMint Media
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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