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Sports Tech Live - Issue #144

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech Fans,
Demo Day
The Techstars Sports Tech Indy demo day was held yesterday and it was a great series of pitches from all the companies involved.
Companies pitched across multiple verticals that we cover here on a weekly basis, namely connected fitness, player data, NFT’s, player management, fitness studio management and ecommerce.
Huge congratulations to all involved; Jordan Fliegel & Andrew Hippert the dynamic duo behind the accelerator program.
The startups; Curastory, Flexia, Freeplay, Grind, Kairos, Own The Moment, Launchpad, LegitFit, SportsIcon, PWRFWD and PlayerData.
It is a huge undertaking and even more so during COVID times.
There are so many people involved it is hard to name everyone but the mentors, partners, interns and everyone involved deserve a round of applause and I hope they enjoyed a celebration party after the pitches yesterday.
It was great to see two Irish companies pitch such great products on the world stage and I will be keeping a close eye on Legit Fit & Kairos and their progress into the US market.
All pitches are viewable below in the Youtube video.
A couple of weeks ago I spoke with Tiffany from and was blown away by the team, the product and the deals they have signed.
They help video creators to create, distribute and monetize their video content to multiple platforms, YouTube, IGTV, Facebook Watch and more coming soon.
They embed native advertising in the video. These aren’t just ads inserted into a video but more akin to a podcast ad read where the content creator themselves is delivering the ad.
They have signed up 60 athletes through a deal with the NBA Players association with more interesting deals on the horizon.
They have players like Tyreek Hill using their platform on his YouTube channel as well as 50 other NFL, Olympians and student athletes.
On the other side, they have deals with the likes of Beyond Meat who want to advertise to sports and fitness audiences through video with the help of content creators.
The team is very impressive with Tiffany being a former data scientist at ESPN, Shane their CTO being ex Reddit and Yelp, and their Head of Customer Success Lilliana having excellent experience in content and marketing.
SBC Barcelona Free Tickets
SBC Barcelona is on later this month and the friendly folks have a great deal for members of this community, FREE tickets!
Use discount code SPORTSTECHVIP at the checkout here:
For those of you not able to attend the in-person event there is also free access to the live online sessions and live online networking sessions.
Have a great sporting weekend,

Techstars Sports Tech Indy
Techstars Sports Accelerator Powered By Indy 2021 Demo Day
Techstars Sports Accelerator Powered By Indy 2021 Demo Day
SBC Barcelona
SBC Summit Barcelona 2021 - Tickets - SBC Events
Discount Code SPORTSTECHVIP for free tickets!
Streaming Wars
Streaming the future: MLB's TV blackouts and direct-to-consumer problems – The Athletic
DAZN lifts UK and Ireland monthly subscription cost to UK£7.99 - SportsPro Media
The Manning ‘MNF’ MegaCast and the End of the Announcer Monopoly Era - The Ringer
IMG tapped to deliver European Solheim Cups until 2038 - SportsPro Media
Ziggo Sport acquires exclusive broadcast rights to MotoGP™ | MotoGP™
MotoGP secures six-year Canal+ broadcast extension - BlackBook
The NFL embraces sports betting after fighting it for years - The Washington Post
WSJ News Exclusive | ESPN Explores Sports-Betting Deal Worth at Least $3 Billion
Sports gambling giants back new online betting initiative in California
Facebook enters the fantasy gaming market – TechCrunch
esports & Gaming
DrLupo is the latest streamer to move from Twitch to YouTube Gaming - The Verge
The FA unveils Xbox as Official Partner of England football teams |
Amazon secure naming rights to League of Legends European Masters - Dexerto
Esports organizations dream up new ways to support competitors as they transition to content creation
Esports Entertainment Group Inks a Partnership with Indianapolis Colts - GamblingNews
EA Adds ShotLink Data to PGA Tour 2022 Video Game
Innovation Partnership
ESPN Launches ESPN Edge Innovation Center | TV Tech
Whoop raises another $200M for its athlete-focused fitness wearable – TechCrunch
Dodgers’ Elysian Park Leads $90M Raise for Prep Sports Fundraising Platform
Eight Sleep raises $86M as its smart mattress and ‘sleep fitness’ technology approaches $500M valuation – TechCrunch
Michael Jordan Banks On Golf Instruction With Investment In Game Improvement Software Player V1 Sports
Nifty Games Raises $38M to Expand Mobile Sports Games
Jake Paul Makes Whopping $30 Million Investment In Simplebet
WHOOP Acquires PUSH, the Velocity-Based Training Coaching Solution
OVG merging with Spectra to form full-service live events company - SportsPro Media
MarketPryce, An Online Marketplace For Athlete Marketing Deals, Raises $3 Million Seed Funding Round
BCCI issues tender for two new IPL teams to be added in 2022 edition
Star Athletes Buy CryptoPunk, Bored Ape Yacht Club NFTs –
Inter secure DigitalBits sleeve sponsorship in €85m ‘product partnership deal’ - SportsPro Media
Innovative partnership between FIBA and Bitci set to elevate fan experience -
Women in Sport
How a women’s basketball vertical convinced the WNBA to fund its foray into print
Student Athletes
Pac-12 to Allow Athletes to Use Highlights for NIL Deals
Whistle Pays College Athletes to Star in New Digital Series
Hardware & Wearables
STRIVE Muscle Performance Data Platform Approved as a Standard Benefit for Injury Recovery Across Major Sports Leagues | Business Wire
Therabody Becomes Notre Dame Athletics Official Recovery Partner – Notre Dame Fighting Irish – Official Athletics Website
Shoe Deal
Nobull Signs NFL’s Mac Jones in Push for Off-Field Shoe Deals - Bloomberg
Expo 2020 Dubai partners with AC Milan ahead of October launch
Buffalo Wild Wings gauges crowd noise with AI for sports bar competitions | Marketing Dive
Some Fans Cheer Vaccination Proof for Sports Events. Others Demand Refunds. - WSJ
Tennis Players Want a Choice About Vaccination; Tours Encourage It - The New York Times
Unvaccinated players for Knicks, Nets and Warriors would have to miss home games under local rules
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
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