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Sports Tech Live - Issue #141

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech fans,
Bit of a different one this week as I have to put in a disclaimer!
My company LiveDuel.com, which I don’t often mention on here, is featured in the main story of the week :)
We applied for a grant from blockchain company Bepro.network and we were successful in our application.
I am thrilled and excited to work with the Bepro team on building an amazing product for sports fans, teams and sponsors alike.
We were one of 9 companies alongside the likes of Crypto.com to receive a grant and I am very excited about what the future holds for LiveDuel, Bepro and the sports tech industry as a whole as widespread blockchain adoption looks to become the norm.
Over the 20 months of curating this newsletter and covering thousands upon thousands of stories, the sports x crypto combination has been getting stronger and stronger and I am very excited to see what the future holds.
I have been monitoring a number of crypto projects in the sports space and am looking into creating another ‘ETF’ style portfolio to track the projects’ valuations out of sheer interest in the crypto space and sports tech space.
Check out the tweet and Medium article to learn more.
A good friend of the newsletter Ryan from Comcast Sports Tech has been in touch again to help with recruitment for their accelerator program. The deadline for applications is this Sunday the 15th, follow the link below.
I was going to cover the Messi story in more detail but there is a great piece below that covers a lot of what I was going to focus on.
The brand building value that is being created in Paris as there is a convergence of Paris as a brand, the Jordan brand being the kit supplier and PSG still being exclusive with them, as well as the huge presence Messi bring, including 7 million Instagram followers in little over a week.
The value this can add for PSG is immense as the deals they will be able to sign during Messi’s stay will be immense.
In a follow up from last week’s story about LaLiga and CVC Capital Partners, Real Madrid are taking the case to court so as I said last week, this story will run and run.
Have a great sporting weekend,
Will

LiveDuel
BEPRO Network
♾ We're happy to announce our 1st Batch for the Grants Program, after a long and thorough selection period. 50M BEPRO will be used to grant funding for these innovative projects building on bepro-js.

Read more:

https://t.co/lvtgxZAMVF
Grants Program — 1st Batch Announcement | Medium
Startup Accelerator
Streaming Wars
Washington Football Team & NBC Sports Washington Team Up Again to Deliver Ground-Breaking, Alternative Live Coverage Featuring Next Gen Stats, Entitled StatsBlitz Broadcast
OneFootball adds various leagues, AFC rights and Serie A clips to Italian portfolio | SportBusiness
MLB, Barstool Sports in significant talks to broadcast games
WAVE.tv Continues to Dominate Sports on Snap, Facebook, Instagram and TikTok with Massive Roster of 115+ Content Partners
With the Olympics over, Peacock needs to figure out what’s next - The Verge
Saran Media Group becomes broadcast home of Euroleague Basketball in Turkey - News - Welcome to EUROLEAGUE BASKETBALL
Bundesliga pushes fan experience boundaries with SKY PerfecTV! live app launch in Japan - Inside World Football
An Iowa MLB fan is begging for an end to blackouts
Gambling
BetMGM Plans to Open Sportsbook in Arizona Cardinals’ State Farm Stadium
Single-Game Sports Betting In Canada Will Launch In Just Two Weeks
IMG Arena adds Ryder Cup data distribution rights to golf offering | SportBusiness
NBA’s Shaquille O’Neal Joins WynnBet as Pitchman and Adviser - Bloomberg
Will the NBA be able to avoid another gambling scandal? - Sports Illustrated
DraftKings under federal investigation over acquisition of SBTech following short-seller report
DraftKings, FanDuel and others team up with Yankees, Bills, Sabres in New York mobile betting bid – The Athletic
Lobbying Records Reveal Sports Betting Spend From New York Teams and Leagues
Crypto
Bayern Munich star Davies joins NFT boom with digital art collection traded through Binance | Goal.com
DraftKings Launches NFT Marketplace
NASCAR Partners with Zed Run in Metaverse Chase
UFC NFTs Coming Via Panini as Fighter Licensing Share Increases – Sportico.com
Sacramento Kings Collaborate with Socios.com on Marketing Partnership | Sacramento Kings
Overtime Sports Startup Launches College Athlete Creator Studio, Signs NIL Deal With Ceyair Wright – Deadline
Social & Marketing
How Messi’s Barcelona exit for Paris will affect his branding power | Ad Age
How Facebook Failed to Stem Racist Abuse of England’s Soccer Players - The New York Times
UK police arrest 11 over racist abuse after Euros final
How Bleacher Report is using sneaker and fashion content to bring new advertisers into the fold
Deals
Barstool Sports Parent Penn National Gaming on Its $2B Acquisition TheScore
DraftKings to buy Golden Nugget Online for $1.56 billion, as gaming's M&A streak continues
TitletownTech, 49ers Enterprises and Haslam Sports feature in US$5.2m StatusPro VR funding round - SportsPro Media
Gamified home rowing machine Aviron raises $4.5M – TechCrunch
McLaren to acquire majority stake in Arrow McLaren SP IndyCar team
It’s Still Early Innings, But Investors Are Looking For Home Runs Among Sports Tech Startups – Crunchbase News
Adidas is selling Reebok for less than it originally paid - CNN
Women in Sport
NWSL shoots for Twitch with Sport Buff | News | Broadcast
Student Athlete
eCommerce & Retail
WSJ News Exclusive | Fanatics Valuation Rises to $18 Billion as It Plans to Expand Sports Offerings
Hardware & Wearables
PlayerMaker Partners With Scottish Soccer’s Rangers F.C
AI
NFL and AWS Launch Artificial Intelligence Challenge to Crowdsource Ways to Automate Player Identification using NFL Game Footage
5G
DRL, T-Mobile Debut 5G Drone at MLB’s Field of Dreams Game – Sportico.com
Sponsorship
Sponsors retreat from Activision Blizzard amid harassment scandal
UFC And Monster Energy Announce Extension Of Global Partnership | UFC
Sonos on why it picked Liverpool FC for its first sports partnership | The Drum
Covif
Best of the Rest
How the Tokyo Olympics Changed the Conversation About Athletes' Mental Health
Real Madrid to sue La Liga, CVC chiefs over proposed $3.2 bln deal | Reuters
NBC Sports Rebrands Digital and Consumer Business Division in Sports Tech Overhaul
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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