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Sports Tech Live - Issue #140

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech Fans,
Things are really heating up in Spain with Barcelona announcing that Messi will be leaving the club after 23 years.
LaLiga also announced a $3 billion investment by CVC Capital Partners in return for 10% of the league.
It’s no secret that the league and by extension its teams are struggling financially since Covid, so a deal like this shouldn’t come as too much of a surprise, especially with CVC as they have been busy acquiring sports leagues, most notably in Rugby Union.
But the news has not gone down well with Barcelona and Real Madrid as they had no prior knowledge of the deal before it was announced.
Part of the thinking of Barcelona announcing that Messi is leaving is that it is a power play by the Catalan club and its new president Joan Laporta to get LaLiga to back down from its financial fair play rules as a LaLiga without Messi is inherently less appealing, especially with no Ronaldo to draw fans in.
This is all happening with the backdrop of the breakaway league which last week won a court case against UEFA for the punishments handed out.
Barcelona, Juventus and Real Madrid are still adamant that they will continue to pursue the new league after their court case victory despite the Premier League clubs backing away from the league and accepting their punishments.
I said at the time that this would continue in the background and will pop back up again and with this latest development in Spain, it’s clear to me at least that the Spanish clubs will fight their corner even harder now.
Have a great sporting weekend,
Will

Streaming Wars
Bundesliga to be shown live on Sky Sports for next four seasons | Football News | Sky Sports
Clemson Reportedly Taking Multimedia Rights In-House
Peacock to exclusively air Notre Dame's 2021 home opener vs. Toledo - Inside the Irish | NBC Sports
Olympics ratings fall for NBC as the pandemic and streaming scramble network plans - The Washington Post
Fox Will Use Drones to Broadcast ‘Field of Dreams’ Game in a First for MLB
Gambling
Penn National Agrees to Buy TheScore App in $2 Billion Deal - WSJ
All In - Columbia Journalism Review
Caesars debuts ‘new way to experience sports betting’ - CasinoBeats
WNBPA announces betting partnership with Gaming Society – Just Women's Sports
San Jose Sharks' Evander Kane denies wife's allegations that he bet on NHL games
esports & Gaming
Minecraft MLB Home Run Derby DLC: Everything You Need to Know
FTX Signs Landmark Sponsorship Deal With the LCS
New York Giants Team Up With Marvel Comics For Limited-Edition Comic Book
Deals
La Liga Agrees to Sell $3 Billion Stake to CVC Capital Partners - The New York Times
Barcelona and Real Madrid lambast La Liga’s US$3.2bn CVC deal - SportsPro Media
Fantasy soccer NFT platform Sorare reportedly closing in on $532M in funding
CityRow Raises $12M for Connected Equipment & Studios | Fitt Insider
Flutter sells Oddschecker for $215.2 million to Bruin Capital - GamblingNews
WSJ News Exclusive | IFIT to Buy Fitness Platform Sweat for $300 Million Ahead of IPO
Hardware & Wearables
Mirror, mirror on the wall, can you tell me if I’m fat or fit? Fiture aims to disrupt US, Europe markets with Tencent’s backing | South China Morning Post
Women in Sports
The NCAA’s shameful neglect of women’s basketball has been exposed, and it starts at the top - The Washington Post
Wasserman Launches Memorabilia Marketplace for Women's Sports
Why Elite Female Athletes Are Turning Away From Major Sponsors - The New York Times
Crypto & Blockchain
Everton to Launch $EFC Fan Token on Socios.com – European Gaming Industry News
Leeds United to Launch $LUFC Fan Token on Socios.com – European Gaming Industry News
Tuum Technologies Team Up with Mission 89 to Help Fight Sports-Related Child Trafficking with Elastos' Decentralized Identity
NBA Top Shot to Debut NFTs Live During Summer League Games
Dolphin Entertainment, FTX Launching NFT Marketplace for Sports and Entertainment Brands (EXCLUSIVE)
AR/VR
Reebok's new AR tool helps basketball players set up their own courts | Marketing Dive
Sponsorship
EFL launches ‘Small Businesses United’ initiative with eBay - SportsPro Media
Arsenal’s new fan rewards programme will also create opportunities for sponsors - SportsPro Media
Uefa extends Champions League partnership with PlayStation - SportsPro Media
Kansas City Chiefs Partner With I Got It
PFL teams up with Legends for premium sponsorship and fan experiences - SportsPro Media
PSG extend HotForex sponsorship deal - SportsPro Media
Data
5G
Dallas Cowboys, AT&T select MatSing to install lens antennas at AT&T Stadium
Olympics
Records tumble at Tokyo Olympics thanks to cutting-edge track and advances in shoe technology | Sport | The Times
Pat Forde on watching daughter Brooke win Tokyo Olympics silver medal in swimming - Sports Illustrated
How the U.S. used golf technology to dominate shot put - The Washington Post
Best of the Rest
New PGA Tour, European schedule will please both sides, but probably not Saudi's Crown Prince
Barcelona, Juventus and Real Madrid vow to carry on with Super League plans
Is Football Ready for a Tech-Driven Revolution? | Built In
Joe and Clara Tsai Foundation commits $220M to Wu Tsai Human Performance Alliance
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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