Sports Tech Live

By Will Martin

Sports Tech Live - Issue #139

#139・ Jul 30, 2021

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech Fans,

It’s not every week that my home city of Cork, Ireland makes the headlines.

Well, two rowers from the West Cork town of Skibbereen won gold in rowing, which was a first for Ireland in the sport. A tiny town of just 3,000 people developing Gold Medal winners is why the Olympics is such an amazing competition and why it has the eyes of the world on it.

The entire country is immensely proud and they will have a hero’s welcome when they return.

Cork is also in the news for being a potential host for the Americas Cup in 2024 which would be a massive coup for Ireland’s second city.

I lived in San Francisco when it hosted the competition and it was fascinating to see up close.

Cork people will tell you that we have the old yacht club in the world and the second-deepest natural port in the world so we are definitely worth consideration.

Have a great sporting weekend,

Will

Olympics

The 'twisties' mentioned by Simone Biles are gymnasts' worst nightmare - The Washington Post

The 'twisties' mentioned by Simone Biles are gymnasts' worst nightmare - The Washington Post

When Simone Biles mentioned the “twisties” after withdrawing from the Olympics team final, some were confused, while gymnasts gasped. So what are the “twisties” and why are they so dangerous?

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Paul O’Donovan and Fintan McCarthy win Ireland’s first Olympic rowing gold | Tokyo Olympic Games 2020 | The Guardian

Victory in lightweight men’s double sculls bettered O’Donovan’s silver at Rio, as Ireland claimed their first gold since 2012

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The Math Ph.D. Who Just Shocked Olympic Cycling - WSJ

The Math Ph.D. Who Just Shocked Olympic Cycling - WSJ

Austria’s Anna Kiesenhofer escapes early to fend off a confused Dutch superteam and capture gold.

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For NBC, the Olympics Are An Experiment in Streaming - The New York Times

For NBC, the Olympics Are An Experiment in Streaming - The New York Times

Streaming on multiple platforms lets broadcasters show more competitions than ever. But for now, the big money in sports is in ad revenue, not streaming.

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How Olympic Tracking Systems Capture Athletic Performances - Scientific American

How Olympic Tracking Systems Capture Athletic Performances - Scientific American

Scientific American is the essential guide to the most awe-inspiring advances in science and technology, explaining how they change our understanding of the world and shape our lives.

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Simone Biles’s Olympic withdrawal opens a new chapter on the discourse around athletes and their mental health - The Boston Globe

Simone Biles’s Olympic withdrawal opens a new chapter on the discourse around athletes and their mental health - The Boston Globe

Openness by Simone Biles about mental health struggles — on the biggest stage in sports — is another step toward more positive discussions about athletes and the pressure they face.

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IOC sponsors facing heat over Beijing Olympics, human rights

IOC sponsors facing heat over Beijing Olympics, human rights

TOKYO (AP) — Faced with criticism over human rights issues tied to next year’s Beijing Winter Olympics, the IOC said Wednesday that its only responsibility was to “deliver the Games.“ International Olympic Committee spokesman Mark Adams was asked at the Tokyo Games about the moral responsibility in seeing to it that athletes and sponsors did not become complicit in supporting alleged human rights abuses in China.

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Olympics ratings rebound following the drop in opening ceremonies viewership

Olympics ratings rebound following the drop in opening ceremonies viewership

The Tokyo Games also averaged roughly 15.3 million total viewers for Saturday’s primetime coverage, including softball and skateboarding competitions.

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Streaming Wars

Hulu Plus Live TV adds NFL Network ahead of 2021 season - CNET

Hulu Plus Live TV adds NFL Network ahead of 2021 season - CNET

It’s part of the streaming service’s $65 per month base package.

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ITV rules out BT Sport takeover - SportsPro Media

ITV rules out BT Sport takeover - SportsPro Media

ITV had initially been linked with an offer for BT Sport at the end of April, with The Telegraph reporting a deal could see some of BT’s rights properties, such as the Premier League and Uefa Champions League, broadcast on the free-to-air (FTA) network.

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Barstool Sports to stream Arizona Bowl after expansive rights acquisition - SportsPro Media

Barstool Sports to stream Arizona Bowl after expansive rights acquisition - SportsPro Media

Digital media company also named college football bowl game’s exclusive title sponsor.

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Cinedigm Building a Streaming Channel Around Real Madrid | Broadcasting+Cable

Cinedigm Building a Streaming Channel Around Real Madrid | Broadcasting+Cable

Cinedigm said it will be launching a new free streaming channel built around the Real Madrid soccer team, one of the most popular sides in the world.

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Scottish Premiership to air on CBS Sports and Paramount+ until 2025 - SportsPro Media

Scottish Premiership to air on CBS Sports and Paramount+ until 2025 - SportsPro Media

SPFL finds long-term broadcast home in the US with Infront-brokered deal.

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Foxtel Group partners with PTO for Collins Cup Coverage |

The Professional Triathletes Organisation (PTO) and the Foxtel Group have agreed a partnership, arranged by IMG, that will see The Collins Cup screened live across Australia on Foxtel and Kayo Sports.

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Gambling

DraftKings aligns with Sports & Social for ‘upscale’ sports bars - Insider Sport

DraftKings aligns with Sports & Social for ‘upscale’ sports bars - Insider Sport

DraftKings has announced plans to create ‘upscale’ Sports & Social/DraftKings sports bars via a strategic relationship with Sports & Social.

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Repayments to customers of failed operator Football Index set to begin | Horse Racing News | Racing Post

Customers of the collapsed trading platform Football Index will be able to withdraw

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Premier Bet becomes the Official Betting Partner of AC Milan across Africa | AC Milan

Premier Bet becomes the Official Betting Partner of AC Milan across Africa | AC Milan

The new partnership will kick off with a new multi-media, multi-market advertising campaign to coincide with the launch of the 2021/22 season

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Gannett inks ‘historic’ Tipico sports betting partnership - Insider Sport

Gannett inks ‘historic’ Tipico sports betting partnership - Insider Sport

Mass media holding company Gannett Co Inc has inked a five-year, exclusive partnership with Tipico USA Technology Inc.

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William Hill Announced as Title Partner of Racing League —

William Hill Announced as Title Partner of Racing League —

Racing League is thrilled to announce global bookmaker William Hill as title partner of the inaugural Racing League. As part of the partnership, the bookmaker has set the ante post prices for each of Racing League’s 12 teams, based on their chances of winning the League and banking the £150,000 bonus.

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esports & Gaming

A hot week for esports racing: McLaren Racing and Williams make major investments - Gamelevate.com

A hot week for esports racing: McLaren Racing and Williams make major investments - Gamelevate.com

Esports racing has been seeing a surge in popularity, leading to racing companies like McLaren Racing and Williams are getting more invested in the genre.

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Valorant’s First Match-Fixing Scandal Reminds Us About the Importance of Competitive Integrity

Valorant’s First Match-Fixing Scandal Reminds Us About the Importance of Competitive Integrity

Former Team Resurgence players were caught in a match-fixing scandal by Riot Games earlier this year.

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Krafton envisions creating a metaverse around PUBG IP, says CEO

Krafton envisions creating a metaverse around PUBG IP, says CEO

Krafton CEO Chang-Han Kim talks about upcoming releases, the success of PUBG, and Krafton’s vision of an interactive metaverse around PUBG.

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Evil Geniuses partners with Premier League club Wolves - Esports Insider

Evil Geniuses partners with Premier League club Wolves - Esports Insider

North American esports organisation Evil Geniuses has announced a partnership with Premier League football club Wolves.

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Rogue's Turinturo calls for Rocket League player union | GINX Esports TV

Rogue's Turinturo calls for Rocket League player union | GINX Esports TV

The RLCS X champion took to Twitter to address both the fans and his fellow pro players regarding potential unionization.

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Folkspaper - Kia France has announced a partnership with Team Vitality

Folkspaper - Kia France has announced a partnership with Team Vitality

Folkspaper’s mission is to encourage writers and content creators to share their best work and empower them to be smarter in how they use social media so that they can earn and create their personal brands.

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Content

Sports Illustrated & Sports Illustrated Studios Strike Deal With iHeartMedia For Slate Of Original Podcasts

Sports Illustrated & Sports Illustrated Studios Strike Deal With iHeartMedia For Slate Of Original Podcasts

EXCLUSIVE: Sports Illustrated and 101 Studios-backed joint venture Sports Illustrated Studios are to launch a slate of original podcasts after striking an audio deal with iHeartMedia.

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NBA, iHeartMedia to Produce 20-Plus Podcasts Under Multiyear Deal - Variety

NBA, iHeartMedia to Produce 20-Plus Podcasts Under Multiyear Deal - Variety

The NBA and iHeartMedia announced a multiyear partnership to coproduce and launch more than 20 new hoops-oriented podcasts.

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Vince McMahon Scripted Series in the Works – The Hollywood Reporter

Vince McMahon Scripted Series in the Works – The Hollywood Reporter

The WWE and Blumhouse TV are collaborating on a scripted series dramatizing a key moment for the company and its leader, Vince McMahon.

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Marketing & Social

Why Overtime is banking on third-party metrics to grow its roster of advertisers

Why Overtime is banking on third-party metrics to grow its roster of advertisers

Overtime, a digital sports brand was born on social media in 2016, and set its sights on growing online video to achieve scale.

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Deals

Playmaker acquires Yardbarker to boost US market presence - SBC Americas

Playmaker acquires Yardbarker to boost US market presence - SBC Americas

Playmaker Capital Inc has announced it has acquired 100% of YB Media LLC (Yardbarker) in a deal worth up to $24m.

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NFT Sports Card Marketplace Dibbs Announces $13 Million Series A Round

NFT Sports Card Marketplace Dibbs Announces $13 Million Series A Round

Dibbs, an online marketplace that allows sports card collectors to buy a stake in valuable collectibles, has completed its Series A funding round, amassing $13 million of capital along the way.

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H.I.G Capital Now Sole Owner Of Sportfive - Ministry of Sport

H.I.G Capital Now Sole Owner Of Sportfive - Ministry of Sport

Private equity firm H.I.G Capital is now the sole owner of the international sports marketing agency Sportfive after acquiring French media giant Lagardère’s minority stake of 24.9%.

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Bruin Capital To Acquire State Of The Art Sports Technology Company: Full Swing

Bruin Capital To Acquire State Of The Art Sports Technology Company: Full Swing

/PRNewswire/ – Bruin Capital (Bruin/@Bruin_Cap) has reached an agreement with North Castle Partners to acquire controlling interest in Full Swing (FS), the…

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Former President Barack Obama is now a minority owner in NBA's Africa business

Former President Barack Obama is now a minority owner in NBA's Africa business

The NBA announced Barack Obama would use his new equity stake in NBA Africa to expand the Obama Foundation.

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New VC fund Wildcard Ventures launches | 22 July, 2021 | All News | News and Features | News and Events | Tennis Australia

New VC fund Wildcard Ventures launches | 22 July, 2021 | All News | News and Features | News and Events | Tennis Australia

Tennis Australia launches its own venture capital fund to help advance SportsTech startups from the very beginning of their journey.

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Hyperice Acquires Core, Enters $4.2B Meditation Apps Market

Hyperice Acquires Core, Enters $4.2B Meditation Apps Market

Hyperice acquired Core, a mental wellness company, to create a new division that looks at opportunities beyond physical wellness.

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MaxOne Raises $3.5 Million Equity Round from Stadia Ventures, Chris Paul to Lead Digital Transformation in Youth Sports and Usher in a New Era of Coaching

MaxOne Raises $3.5 Million Equity Round from Stadia Ventures, Chris Paul to Lead Digital Transformation in Youth Sports and Usher in a New Era of Coaching

/PRNewswire/ – The Grand Rapids, Michigan-based company raised a $3.5M Series A round of financing from leading SportsTech investors to bring digital training…

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Athletes

House v. NCAA NIL Suit Uses Mark Emmert Remarks, Supreme Court Ruling – Sportico.com

House v. NCAA NIL Suit Uses Mark Emmert Remarks, Supreme Court Ruling – Sportico.com

Jeffrey Kessler and other attorneys representing a group led by Sedona Prince draw on NIL, Mark Emmert and Alston ruling to advance case.

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Euroleague Basketball, ELPA announce historic collective agreement | ELPA

Euroleague Basketball, ELPA announce historic collective agreement | ELPA

First-time pact for European basketball creates clear, unified framework going forward Euroleague Basketball and the EuroLeague Players Association (ELPA)…

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NFLPA expands RealResponse agreement to report violations

NFLPA expands RealResponse agreement to report violations

The NFL Players Association has expanded its agreement with RealResponse to allow for reporting of all issues,…

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Crypto

Cleveland Cavaliers confirm Socios.com training kit deal - SportsPro Media

Cleveland Cavaliers confirm Socios.com training kit deal - SportsPro Media

Blockchain platform adds NBA franchise to growing partnership portfolio.

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Panini and OneTeam Partners to collaborate on college athlete collectibles - SportsPro Media

Panini and OneTeam Partners to collaborate on college athlete collectibles - SportsPro Media

Partnership to produce physical products and NFTs for those in College Athlete Group Licensing programme.

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RealFevr releases exclusive NFTs featuring goals from some of the world's top football players and announces Bruno Fernandes as launch ambassador

/PRNewswire/ – RealFevr, a Portuguese startup specializing in fantasy football and boasting over 1.2 million registered users, has launched a marketplace of…

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Shopify Now Supports NFT Sales, Starting With Chicago Bulls - Decrypt

Ecommerce giant Shopify partners will be able to sell NFTs directly to fans, although it hasn’t rolled out to all users just yet.

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Fulham sign up blockchain telecoms network World Mobile as principal commercial partner on three-year-deal

Fulham sign up blockchain telecoms network World Mobile as principal commercial partner on three-year-deal

Fulham have signed World Mobile, a telecoms network that uses blockchain technology, as their new lead partner on a three-year deal.

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U.S. Soccer Icon Abby Wambach Discusses Welcoming Gatorade As A Founding Partner Of Angel City FC

U.S. Soccer Icon Abby Wambach Discusses Welcoming Gatorade As A Founding Partner Of Angel City FC

“We don’t want to just be a soccer team. We want to be a global brand and have a global presence.”

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Data

Warriors Announce Oracle as Team Performance Center Partner | Golden State Warriors

Warriors Announce Oracle as Team Performance Center Partner | Golden State Warriors

The Golden State Warriors and Oracle today announced the expansion of their longstanding partnership with the launch of the Oracle Performance Center. The NBA’s most advanced training and recovery center, powered by Oracle, will deliver new insights and a custom high performance system to enhance player performance. The Oracle Performance Center, measuring 25,349 square-feet,

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Stats Perform extends AutoStats deal with Orlando Magic - SBC Americas

Stats Perform extends AutoStats deal with Orlando Magic - SBC Americas

Stats Perform has announced a deal extension with the NBA’s Orlando Magic for the use of AutoStats, its AI-enhanced body recognition technology.

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Hardware & Wearables

NFL partnering with Hawk-Eye Innovations to improve replay

NFL partnering with Hawk-Eye Innovations to improve replay

The NFL approved rules earlier this offseason that will increase communication between on-field officials, replay officials and the officiating department in New York. Now it’s taking an additional step to make its review process more effective.

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Premier League Lacrosse Straps Players With Catapult Devices

Premier League Lacrosse Straps Players With Catapult Devices

Catapult’s GPS devices are part of a new league-wide initiative to better inform performance and workload decisions.

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Best of the Rest

Ireland Working on America's Cup Bid Since January Says Minister Simon Coveney

Ireland Working on America's Cup Bid Since January Says Minister Simon Coveney

The world’s biggest and oldest sailing event is ranked third only to the Olympics and a Football World Cup in sporting value for a host country

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For Kyrie Irving, another big effort: bringing clean water to a Pakistani village - NetsDaily

For Kyrie Irving, another big effort: bringing clean water to a Pakistani village - NetsDaily

Tharparkar is a district in Pakistan’s Sindh province and one of the poorest parts of one of the world’s poorest countries in the world. It’s suffered from drought for 17 straight years and an…

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Cleveland changing name from Indians to Guardians after 2021 season

Cleveland changing name from Indians to Guardians after 2021 season

Cleveland is changing its name from the Indians to the Guardians after the 2021 season, announcing the new moniker in a tweet Friday.

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Techstars Startup Digest Sports Tech Live is curated by:

Will Martin
will.martin@startupdigestmail.com

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