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Sports Tech Live - Issue #138

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech Fans,
The Olympics have already kicked off and the opening ceremony is on as I write this.
It’s been a very turbulent time for the IOC and Tokyo.
The games have been in question a number of times and even in the last few days it was still being discussed.
We have a lot of Olympics content below that is worth checking out.
Some of the social content coming out from the athletes this year has been incredible, I think this brings fans closer to the action than ever before.
With no fans being allowed to attend the games, this will be a crucial way for fans to be able to show their support.
Enjoy the games! I have my fingers crossed Ireland wins some gold at this Olympics!
Have a great sporting weekend,
Will

Olympics
Tokyo Olympics staff will be given ear-worn devices to reduce the risk of heatstroke | Engadget
A favorite target of Russian hackers, the Olympics are on guard
Tokyo Olympics: from wearables to 3D printed shoes and AI-powered coaching, athletes are using technology to aim for gold | South China Morning Post
Tokyo 2020: Virtual reality and augmented reality bringing spectators closer to the action | Euronews
With fans barred from the Olympics, the question looms: Why isn't Japan more vaxxed?
IOC’s Olympic Virtual Series Reaches 250,000 Competitors
Advances in spike technology are laughable and unfair, says Bolt | Reuters
Streaming Wars
beIN agrees Bundesliga rights deal in France and Turkey – Digital TV Europe
ESPN Sets NHL Opening-Night Doubleheader Featuring Expansion Seattle Kraken; TNT’s First Games Slated
NBC Revs Up Broadcast-Heavy IndyCar Rights Renewal – Sportico.com
Peyton, Eli Manning to call 'Monday Night Football' on alternate ESPN broadcast
Vodafone Spain gets LaLigaSportsTV app – Digital TV Europe
Gambling
Sportradar announces five-year sports betting deal with Bally’s Interactive - SBC Americas
DraftKings agrees Autograph deal for new NFT marketplace - SportsPro Media
Nesine extends Euroleague basketball sponsorship until 2025 | Sponsorship | iGaming Business
esports & Gaming
Electronic Arts and LPGA partner to bring authentic representation of women’s golf to EA Sports PGA TOUR
BLAST team up with Twitch and Amazon ahead of inaugural Apex Legends event BLAST Titans – European Gaming Industry News
[Updated 7/22] California sues Activision Blizzard over sexist 'frat boy' culture - Inven Global
McLaren Racing unveils esports facility in UK - Esports Insider
Konami's eFootball PES 2022 - Free to Play Cross-Play, All We Know - eFootball | streetfootie.net
ESL signs exclusive media rights deal with G4 - Esports Insider
Apex Legends Global Series will attempt to return to LAN in 2022 | The Loadout
PUBG Mobile Announces $3 Million Charity Event
Aston Martin F1 launches fan engagement platform | www.sportindustry.biz
Content
NBC Olympics to Produce 5 Daily Shows for Snapchat Users in the US
Social & Marketing
How Cameo is taking on Facebook and TikTok in the race to connect brands with stars
WWE is using TikTok to find its next SummerSlam ring announcer - CNET
NBCU Sells 85% of Super Bowl 56 Ad Inventory As Part of Biggest Upfront Ever
Toyota’s Olympics Ads Removed From Japanese TV Over COVID Sensitivity – Sportico.com
Deals
Carlyle confirms acquisition of live video streaming company LiveU; sources tell us for over $400M – TechCrunch
Gary Neville, Tyrone Mings and Thierry Henry back VR training startup Rezzil
Zone7 Raises $8 Million In Series A Round To Expand Artificial Intelligence Platform For Predicting Sports Injury Risks
Titan Global Capital Funding Round: App Raises Cash From Andreessen Horowitz - Bloomberg
Crowd-safety firm backed by Bill Gates and Peyton Manning makes Wall Street debut - CNN
LeagueApps Raises $15M In Funding | SGB Media Online
NFL’s Scientific Advisory Board Awards $4 Million to Fund Hamstring Injury Research | Steelers Now
Partnerships
Manchester United Teams Up With Renewable Energy Group to Create a More Sustainable Future | Business Wire
Tech company TCS renews NYC Marathon rights and will spend $280 million on race sponsorships
Crypto & NFT's
Lionsgate, DraftKings Ink Deals With Tom Brady’s Autograph NFT Platform to Launch Digital Collectibles
Raptors Announce New NFT Collection - Sports Illustrated Toronto Raptors News, Analysis and More
Team GB offers NFT collectables for Olympics fans | The Drum
Sport Buff partners with Blocksport to bring NFTs directly to live sports viewers - SportsPro Media
Women in Sport
At Just Women's Sports, a unique new scoreboard puts all the shine on just that – The Athletic
Hardware & Wearables
Peloton® | Exercise Bike With Indoor Cycling Classes Streamed Live & On-Demand
White Sox Become Fifth MLB Team to Sign Recovery Deal With Therabody
GolfTec unveils OptiMotion, a new wireless motion-capture technology | Golf Channel
Mariners, Reds Announce Sleep Tech Partnership With ChiliSleep - Boardroom
Hudl Launches Automated Camera Designed for Soccer
AR/VR
World first: Sky Sports and The Hundred unveil ground-breaking technology to enhance the spectator experience | Sky Group
AI
Best of the Rest
Sports world reacts to Milwaukee Bucks winning first NBA title since 1971
Wells Fargo Center Resumes $300M Transformation Project | Wells Fargo Center
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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