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Sports Tech Live - Issue #135

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech Fans,
A super busy week as the Euro 2020 serves up some of the best tournament soccer that I can remember. It’s been a fascinating experience so far and with 8 teams left it is anyone’s trophy.
This week there is a lot of news on students athletes in the US now being able to earn money while they play college sports thanks to a change in the rules and laws governing the matter.
There is also a lot of news in regards to sponsorship, not least the news that Tiktok will be the main sponsor of Ryan Reynolds and Rob McElhenney owned Wrexham.
Wrexham might be unknown to almost everyone before the shock news of the takeover during 2020 but the value add that the Hollywood-based owners can deliver to the club is priceless and gives them a huge edge over their competition in the 5th tier of the English football pyramid.
The reasoning I shared at the time of the takeover was that a single deal with Netflix, Amazon Prime, YouTube, etc. for a fly on the wall documentary series would bring in more money than the club would likely receive from all gate receipts and sponsorship.
While that remains the case, you would imagine Tiktok are playing multiples of previous Wrexham sponsors for the simple fact of the value the two owners bring to the table.
The two owners joined Tiktok after the deal was done and announced the deal there whilst also posting content that will go down well with TikTok users.
The value is there too for TikTok as they look to become even more active in the sports space after their title sponsorship of Euro 2020.
It will be a fascinating watch as the story continues to develop and I would imagine we will be able to see it close as the club grows both on and off the pitch.
With Wrexham being from Wales but playing in the English football pyramid after an effective merging on the FA’s, will we be watching Wrexham in the Premier League in 10 years?
Have a great sporting weekend,

Eleven Sports boosts new global streaming platform with Extreme E rights deals – Digital TV Europe
International Cricket Council Launches With Endeavor Streaming
Burnley FC x TikTok | Burnley Football Club
SIS renews data distribution partnership with RMG - Insider Sport
Spark Sport wins rights to Uefa Champions League and Europa League for three years |
WynnBET Unveils Details Of New Blue Wire Podcasting Studio At Wynn Las Vegas
Fanatics taps FanDuel CEO Matt King for sports betting and gaming venture
Phoenix Mercury sign historic sponsor deal with gaming company Bally's Corporation -
EXCEL ESPORTS raises €20m through investment round - Esports Insider
India-Based Esports, Gaming Platform Valued At $945 Million Enters U.S. Market
ONE Esports and Tinder team up to matchmake gamers with each other - MEGPlay
Williams Racing partners with Resolve, enters RLCS Season XI - Esports Insider
FaZe Clan 'pump and dump' scam leaves fans out of pocket, FaZe Kay dropped, Jarvis, Nikan and Teeqo suspended | GINX Esports TV
Olympic Games to Debut Immersive Sound | TV Tech
Wrexham AFC
We'd like to welcome our new shirt sponsor, you may have heard of them 👀

@TikTok_UK | @TikTok_US

🔴⚪ #WxmAFC
TikTok sponsors Rob McElhenney and Ryan Reynolds’ Wrexham AFC with uplift from TV show | The Drum
Microsoft among deals that helped NBA set record $1.46 billion in sponsorship revenue
YouTube agrees first naming rights partnership for KSE’s Hollywood Park venue - SportsPro Media
Uefa gives go-ahead for sleeve sponsors in club competitions - SportsPro Media
eToro Expands Collaboration with AS Monaco, Becomes Main Partner | Finance Magnates
Twitter Teams Up With Creator NBA Paint as the NBA Finals Approach
display, the Social That Pays, Collaborates with INFLCR to Bring A New Social Media Platform To Student-Athletes
College Athletes Score Deals in a Newborn Marketplace - The New York Times
NCAA's NIL era arrives, some athletes are ready to cash in | Fox News
UCLA stars trying to tap Hollywood, social media and their talent for NIL payday
Toca Football raises $40 million to fuel its budding chain of giant soccer and entertainment facilities – TechCrunch
Live Sports App Startup Buzzer Banks $20 Million From Investors Including Michael Jordan, Naomi Osaka, Patrick Mahomes
As Clear Secure Takes Off In $4.5 Billion IPO, CEO Caryn Seidman-Becker Eyes A ‘Frictionless’ Future
NBA Star Spencer Dinwiddie's Crypto-Fueled Social Media App Raises $7.5 Million – Blockchain Bitcoin News
Complexity Gaming sold to GameSquare Esports for US$27m - SportsPro Media
Juventus Plan $474M Capital Raise
Major sports agency SPORTFIVE acquires Global Golf Management to expand its business | Golf News and Tour Information | Golf Digest
Atletico Madrid get €182m capital boost as Ares takes 34% stake - SportsPro Media
Ares Pours More Than $1B into Sports Investments
Formula 1 strikes $100 million cryptocurrency sponsorship
Tom Brady And Gisele Bündchen Partner With FTX In A Bid To Drive Crypto Adoption
Fantastec teams up with Dapper Labs for new soccer NFT market - SportsPro Media
Trail Blazers Announce StormX As The First Cryptocurrency Jersey Patch Partner in the NBA | Portland Trail Blazers
AI Finds Tennis Is ‘Most Euphoric’ Sport To Watch But Soccer Is Most Engaging
The future of NFL computerized player tracking and data collection: Its rapid evolution and what comes next -
Sportradar announces 10-year deal with NHL |
Team USA’s Female Athletes Will Wear Kim Kardashian’s Skims at the Olympics
Oura Partners With USA Surfing for Their Olympic Debut - The Pulse Blog
Jogo Offers Insole Sensors to U.S. Youth Soccer Players
Alex Morgan Hits Out at Tokyo Olympics Organizers Over Strict Rules for Children at Games
Former Turner Sports Executive Joins VC in Sports Tech SPAC
Lakers, Dodgers Marriage Pairs Two of Most Valuable Sports Brands
Techstars Startup Digest Sports Tech Live is curated by:
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