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Sports Tech Live - Issue #131

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech Fans,
This week another community member reached out to me to share the amazing project he is working on.
Rob from Veterans in Play is working with Veterans to get them involved in the sports industry as they transition out of service. Here is what Rob has to share:
Veterans In Play  was created to connect veterans and transitioning service members with mentors in the sports industry. VIP hosts virtual educational cohorts where volunteers speak to service members about how they broke into sports, their career paths, and a Q&A session. This is valuable to any service member looking to grow their network, and learn about opportunities in sports.
Veterans In Play also works with sports organizations in building an efficient veteran inclusion program. This turnkey system offers assistance in hiring, as well as sponsoring educational cohorts for service members. We also provide a veteran community excited to connect with veteran friendly sports organizations.
If any organization, service member, or sports professional is interested in learning more or volunteering, please feel free to reach out to
We could not help this community grow without the willingness of veteran advocates. Every moment donated is valuable to a service member or spouse looking to improve their future. Thank you for your consideration.”
With Memorial weekend just past, it is a very apt time, so if you want to get involved in anyway please get in touch with Rob.
If you have something to share with this amazing SportsTech community then please do reach out to me!
Have a great sporting weekend,

Community Highlight
Veterans In Play – Helping veterans transition to the world of sports
Streaming Wars
DAZN and Matchroom confirm five-year global rights deal - SportsPro Media
Optus Sport secures 2023 Fifa Women’s World Cup rights - SportsPro Media
WNBA’s ESPN viewership up 74% after five games of 2021 season - SportsPro Media
CBS Sports nets exclusive AFC rights deal in US - Insider Sport
MGM Resorts’ BetMGM Signs Brand Ambassador Deal with Hockey Legend Wayne Gretzky
William Hill Sportsbook debuts, bringing sports betting inside a U.S. stadium
Sportradar launches live video push notifications in partnership with WSC Sports
Exchange technology races into markets from betting to art | Financial Times
esports & Gaming
Jacob Wolf
.@TSM has signed a 10-year, $210 million naming rights deal with cryptocurrency exchange @FTX_Official.

H/T @nytimes / @Kellen_Browning
The legal considerations of esports NFTs — Sheppard Mullin
ESL Gaming and 433 strike Virtual Bundesliga partnership - Esports Insider
Mercedes-AMG Petronas Esports Team and SteelSeries announce partnership - Fan Engagement and Gaming Experience Platform
Combat Gaming chooses Mason Mount as Brand Ambassador – Lokkythegamer
Marketing & Social
Twitter, Opendorse Partnership to Facilitate Video Sponsorships for College Athletes
Patriots Owner Robert Kraft Joins Investors Backing Upstart Lacrosse League
LaLiga and Relevent Sports expand their joint venture into Mexico to continue driving soccer growth across North America
RugbyPass acquires Sports Analytics performance data company - SportsPro Media
Endeavor China Nearing Deal For Sports Agency Mailman Group – Deadline
David Beckham Backs Electric Vehicle Upcycling Company Lunaz
Authentic Brands Files for IPO Confidentially: Sources – WWD
MLB makes NFT play with Michael Rubin-backed digital collectibles startup - SportsPro Media
G2 to offer first NFT for free to kickstart partnership with Bondly | GINX Esports TV
Women in Sport
From the classroom to the crow's nest, Jillian Geib makes MLB history as an official scorer – The Athletic
NBA Launchpad
Hardware & Wearables
WHOOP CEO Will Ahmed talks live PGA Tour heart rate data, which will be featured on Memorial Tournament broadcasts
High Tech Comes to the High School Basketball Court - The New York Times
Cristiano Ronaldo signs partnership with leading wellness brand Therabody
NFL Concussion Lawsuit
NFL promises to end 'race-norming' in concussion settlement - The Athletic
NFL to fans: Say goodbye to paper tickets, mobile ticketing is here to stay – The Athletic
Brooklyn Nets, American Express Debut Contactless, Frictionless Store At Barclays Center
Brazil to take over hosting of Copa America from Argentina
Brazilian court demands Bolsonaro provide info on Copa America | Coronavirus pandemic News | Al Jazeera
Gen Z is fueling boxing’s comeback, bringing new branding opportunities
Mental Health
Naomi Osaka 2021 French Open withdrawal spotlights mental health - Sports Illustrated
Who We Are - News - FIFA launches the Fan Experience Panel to help shape the football experience of the future -
Power Players |
Best of the Rest
LeBron James’s Agent Is Transforming the Business of Basketball | The New Yorker
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
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