Hey Sports Tech Fans,
Amazon had the cheque book out again, this time they acquired MGM.
While it’s not sports-related, I am sure there is some sports content in the back catalog of 4,000 movies and 17,000 TV shows. All that IP will accelerate Amazon Prime’s content package and keep users signed up or will attract new sign-ups.
MGM does have deals with other competitors so it will be interesting to see what happens when those deals come to a close. You would expect Amazon to make them Prime exclusive.
Amazon has some of the deepest pockets out there and they have made their intentions known about being active in the content space.
Sports is next on the hit list, while they have spent big on NFL and Premier League rights in recent weeks, it’s only the tip of the iceberg.
Paddy Power, the person not the company, has launched a new sports trading platform called ASX.
They have done two successful crowdfunding campaigns in the last few months.
The concept is quite similar to the Football Index (who filed for bankruptcy in recent times) in that you buy a player or team and their value might go up or down based on their performance.
ASX will target the US market, which is much better suited to a fantasy/stock market platform than the UK.
They are also looking at using partnerships with US sports teams as a way to enter the market which will help them save some marketing spend trying to compete with all the other sports betting companies looking for new player signups.
There is a great article below from Wired on Google’s DeepMind partnering with Liverpool to use AI for on pitch analytics.
Have a great sporting weekend,