Hey Sports Tech Fans,
This week I spoke with Andrew from Techstars Indy about the teams that will be in this years cohort of sports tech companies! It looks like an amazing batch of companies and we will be able to share details with you in a couple of weeks!
The Premier League announced this week that the existing agreement with Sky Sports, BT Sports, Amazon and the BBC for UK rights.
As I reported a few weeks ago the usual auction process was not used this time around and needed government support to be allowed to happen this way.
Clubs were fearful of a drop in the size of the deal so were pushing for a roll over of the deal.
This deal will run for the usual 3 years from 2022 - 2025.
The previous deal to the current cycle showed a 10% dip from its previous high.
Rights had been on a massive growth streak, but that has now slowed considerably.
It’s still massive money obviously and it gives clubs financial stability after a year of hurt.
The BT Sport lunch time kick off will switch to an evening slot after multiple managers have had an issue with it after playing a midweek evening match in UEFA competitions.
The EFL are getting more money in this deal than before but there is still issues around the redistribution of these bumper rights deals to the rest of the football pyramid.
The Premier League have been busy tying up deals for the 2022-2025 cycle around the world but as of yet there is no sign of them going solo and launching a Premier League OTT platform in any market.
With the explosion of live streaming in the last 18 months, I think they simply have to launch a test case in some market for this next cycle as starting it in 2025 will put them miles behind in perfecting the technologies and offering to fans.
Have a great sporting weekend,