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Sports Tech Live - Issue #127

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech Fans,
It’s been another busy week of deals in terms of fund raises, acquisitions and mergers. Check them out below.
This week there has been a slew of startup and innovation competitions launched.
Last week we announced that Techstars will be running a sports tech accelerator in Minnesota and this week we have several more interesting initiatives launched.
BT Sports will be hosting an innovation challenge, as will FIFA and Twitch launched its Sports content accelerator.
As you can see from all of the deals we have covered in 2021, there is a huge appetite for sports tech innovation so its no surprise to see big names in the sports world running their own innovation challenges to foster new technology and solutions to problems the sporting world is facing.
Comcast Sports Tech will be hosting their demo day on the 26th of May, you can register for free to see their startups pitching. I have included their Tweet below which contains the Eventbrite link to register for the event or by following this link:
Have a great sporting weekend,

Streaming Wars
Start-up Buzzer, in a bid for Gen Z sports fans, has a deal to stream parts of NBA games
NBC Olympics, Twitch Team Up on 150+ Hours of Content From Tokyo 2020
Amazon Gets Exclusive NFL Rights One Year Early – The Hollywood Reporter
La Liga wins Real Madrid court battle over TV rights management - SportsPro Media
Bundesliga International and Sky Italia strengthen their broadcast partnership through to 2025 | DFL Deutsche Fußball Liga
Sinclair heightens push for regional direct-to-consumer offering | SportBusiness
European League of Football taps StreamAMG for global streaming solution - SportsPro Media
BBC Scotland scores SPFL play-offs |
Caesars Entertainment and the Arizona Diamondbacks Team Up to Bring Mobile Sports Betting to Arizona and a State-of-the-Art New Sportsbook to Downtown Phoenix
esports & Gaming
Fortnite Esports Fell $154 Million Below Expectations In 2019
Shenzhen to host LoL Worlds 2021 in November, Riot announces | GINX Esports TV
Q1 2021’s Most Impactful PC Games: LOL, CS:GO, and Fortnite Stay on Top While COVID-19 Policies Continue to Upset the Ranking – The Esports Observer
LCS League of Legends announces increased viewership | Reuters
Activision Blizzard To Hire 2000 + New Developers Over Next Two Years, Financial Report Q1 2021
Dan Le Batard's Meadowlark Media agrees to licensing, distribution deal with DraftKings
At Meadowlark, former ESPN stars John Skipper and Dan Le Batard find freedom and friendship - The Washington Post
Verizon Sells AOL and Yahoo to Apollo for $5 Billion - The New York Times
Genius Sports Buys Ballmer-Backed Second Spectrum for $200 Million
Puttshack gets $60M investment
Personalized nutrition startup Zoe closes out Series B at $53M total raise – TechCrunch
Gamified connecting rowing machine maker Ergatta raises $30M – TechCrunch
Underdog Fantasy Investors in $10 Million Round: Cuban, KD, Nas, Kygo –
Genius Sports buys FanHub to boost free-to-play games offering - SportsPro Media
Marshawn Lynch to invest in Professional Fighters League | RSN
Intel Exploring Sale of its Sports Technology Arm, True View Platform –
Endeavor IPO: Company Plans “Thoughtful” Acquisitions, “Long-Term” China Bet – The Hollywood Reporter
Comcast SportsTech
Join hosts @Gabrielledoug 🤸🏿‍♀️ and @malloryweggeman 🏊 for #SportsTechDemoDay on May 26!

These Olympic and Paralympic Gold Medalists will guide the sportstech world on a journey of how startups are changing the game for athletes and fans. Register here:
Innovate 21: BT provides new opportunity to create the next innovation in sports broadcasting
Launch of the FIFA Innovation Programme - The Innovation Blog - Football Technology - FIFA
Announcing the Sports Accelerator Program | Twitch Blog
Launch of the Barcelona Sports Tech Hub | Info Barcelona | Barcelona City Council
New wave of global innovation supporting Victoria’s sports and major events to bounce back from pandemic | Startupbootcamp Australia
Legends Locker Room Is a New Community App for Retired Professional Basketball Players
DAZN’s Canelo NFTs Aim to Blend Gaming and Collectibles
NBA union executive leads talks to help players make more money from NFTs
Golden State Warriors become first pro team to launch NFT collection
UFC & Chiliz Partner To Launch UFC Fan Token On | UFC
Premier League ‘looking into NFTs’ as potential new revenue source | SportBusiness
SportCaller in first cryptocurrency partnership with - SBC Americas Becomes Official Sponsor of Italy’s Soccer Cup Final - CoinDesk
New York Giants Team Up With Grayscale Investments For NFL’s First Cryptocurrency Partnership
Women in Sport
Teen soccer phenom Olivia Moultrie sues NWSL for right to play in league - The Athletic
WNBA begins Google partnership, releases national TV schedule - Los Angeles Times
FitXR wants to be the ‘virtual fitness club’ of the future on Facebook’s Oculus VR headset - The Washington Post
AT&T Adds Augmented Reality Statistics to the Chicago Bulls Mobile App
Hardware & Wearbales
Peloton’s leaky API let anyone grab riders’ private account data – TechCrunch
Peloton recalls all treadmills after a child's death and 70 injuries - CNN
Premier League selects Oracle for in-match statistics | News | Broadcast
AT&T Announces Availability of Super-Fast 5G+ Service at Mercedes-Benz Superdome
Pfizer, BioNTech to provide COVID-19 vaccine to Olympic athletes | Reuters
Indian Government to 1.4 Billion People: Want a Vaccine? Learn How to Code.
The Super League
Super League rebels could face two-year Champions League ban - sources
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
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