I mentioned that cable networks like CNN, MSNBC and Fox News had another successful year on tv and a lot of print and digital natives hit the screen including Axios with its show on HBO
and the New York Times is laying the groundwork for its weekly television series.
Even The Economist has a commercial now
. Publishers are seeing TV not just as a way for more revenue, but for a way to tell stories and gain a new audience.
Yet, cable and satellite companies continue to struggle. Axios’ Sara Fischer noted
that many television companies are “struggling to reach deals with TV channels over how much they should have to pay for the content those channels provide.”
So what will happen to publishers this year who want to continue the television push?
My prediction: Slow, but steady. We’ll probably see less digital and traditional media companies making the push to tv, but the ones who can, will. Look for these media partnerships to only exist on major television stations like HBO or TNT. And, streaming services: I wouldn’t be surprised if more publishers looked to Netflix and Hulu to expand their audiences.