Think of the Opt In newsletter tool
as WebMD for newsletters. But unlike WebMD, this tool won’t tell you that you’re doomed every time you use it.
Instead, this quiz-style resource shows you ways to improve your newsletter based on your “symptoms” (things like low open rate or high spam/blacklist rating). After you answer some strategy-related questions, this tool also categorizes your newsletter, and then shows you successful newsletters in that same category for inspiration.
If you’re starting a newsletter from scratch, it can help with that, too! In addition to the existing newsletter track, there’s also an option for new newsletters.
Be warned: This quiz is a really thorough. It’s going to ask you a bunch of questions about things like subscriber count, newsletter purpose and click/open rates. The about page says it can take about an hour to complete.