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Apple's Media Ambitions Become Reality 🍏📺🗞

Happy Monday! As Apple prepares to make an announcement today on its new media and entertainment ambi
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Apple's Media Ambitions Become Reality 🍏📺🗞
By Adriana Lacy • Issue #9 • View online
Happy Monday! As Apple prepares to make an announcement today on its new media and entertainment ambitions, I thought I’d talk a little about both, and why they matter for publishers. As always, you can reach me on twitter (@adriana_lacy), email (socialstatus@adrianalacy.com) or simply by hitting reply.

The iPhone wasn't enough.
Apple is set to make an announcement Monday where it will unveil its new streaming product that is expected to rival that of Netflix and Amazon. Its Hollywood ambitions come at a time when the streaming industry has become larger and more competitive.
Yet, while most will focus on Apple’s latest gig, many publishers have their eyes on another product: Apple News.
Apple News is expanding with a news subscription bundle that lets users subscribe to a host of newspapers and magazines for one flat monthly fee. Consider it the ‘Netflix of news.’
While the service is a lucrative selling point for users, many publishers are hesitant to join ship.
While Apple was reportedly able to sign on Vox to the subscription service as well as the Wall Street Journal, the New York Times and Washington Post have opted out. And can you blame them?
The Wall Street Journal reported last month that Apple would keep almost half of the revenue from the subscription service. There are a host of other terms that give publishers pause: Apple wont’ share customer data with the publishers that are supplying the news and Apple wants at least a year commitment from publishers to the platform.
Then, there’s the most obvious thing: What does this mean for native subscriptions? As publishers are rushing to grow their digital revenue, offering their product off-platform on Apple News could cheapen their product and discourage users from subscribing on their site and on their terms.
Though, if your publication is smaller and in need of more subscriptions, you won’t be too picky when it comes to where your readers are coming from.
It’s not an easy decision, but it’s also not a new decision. Publishers have had to make these deals in the past with tech companies, some of which have came back to haunt them.
The bottom line: Apple has a presence on smartphones all over the world, and that is visibility that publishers can’t buy.
What I'm Reading
The logic behind Apple’s give-us-half-your-revenue pitch to news publishers — Recode
Apple’s Hollywood moment draws intense interest and skepticism — Los Angeles Times
New Paid Apple News Service Said to Feature Wall Street Journal — The New York Times
A new frenemy: Apple is going Hollywood. But it's been a bumpy ride. — Digiday
Apple’s Big Spending Plan to Challenge Netflix Takes Shape - The New York Times
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