So now news brands are hooking up with YouTube stars in order to innovate and tap into an audience which they’ve lost touch with. In this case they buy Casey Neistat, and his Beme team (for $25 million).
Interesting approach, especially because the first thing they’ll do is terminate this app and let them build something completely new. Okey, that sounds like some sort of tech-waste but it shows it’s about the people (it’s aways about the people)! I’m curious what will come out of this collaboration.
Ok, outside of the fact I’m proud that we make this kind of digital products, it is one of the few podcasts I truly enjoy. This six-part podcast series dives into the startup scene by interviewing some of Holland’s key figures, professors, activists and philosophers in the field.
Expect questions like; what’s left of the original Silicon Valley beliefs? Is having a startup really as magical as you think? Why should everything be disrupted in the first place? And what is the role of us; the users in all this? Good stuff.
So, if your Dutch and want to learn more about the world we live in, start listening. And if you aren’t Dutch but want to learn the language; start listening too.
Buzzfeed did this very nice backstory for anyone who’s wondering why Adidas is somewhat cool again these days.
By interviewing Paul Gaudio, Adidas’s creative director you get an in-depth view in the Adidas way of working, and their core beliefs. From re-defining the brand towards The Creator Brand “a nom de guerre that derives from a strategic recasting of athletic pursuit as a form of creative expression”. Their take on agile design principles and the three simple universal design principles they work from, meant to guide design work;