It’s no secret that in order to grow, your startup requires effective promotion – and there are few things that will give your company the boost it needs as effectively as press coverage. Here’s why: PR converts. In fact, it generates conversion rates of 10 to 50 times that of advertising.
Today’s post comes from one of my all-time growth marketing HEROES, Peep Laja of ConversionXL. Peep is a master conversion rate optimizer, and created multiple ultimate guides on CRO before “ultimate guides” were a thing in content marketing.