How can we constantly come up with good ideas? James Altucher says you can train your “idea muscle”.
Write 10 ideas every day.
It can be about anything - book ideas, blog ideas, video ideas, business ideas etc. It doesn’t matter how silly or unrealistic they are. The point is to force yourself to come up with 10 ideas.
If I say, “write down ten ideas for books you can write” I bet you can easily write down four or five. I can write down four or five right now. But at six it starts to get hard. “Hmmm,” you think, “what else can I come up with?”
This is when the brain is sweating.
Note that when you exercise in the gym, your muscles don’t start to build until you break a sweat. Your metabolism doesn’t improve when you run until you sweat. Your body doesn’t break down the old and build the new until it is sweating.
The poisons and toxins in your body don’t leave until you sweat.
The same thing happens with the idea muscle. Somewhere around idea number six, your brain starts to sweat. This means it’s building up. Break through this. Come up with ten ideas.