So this tweet isn’t from this past week, but it came up on our timeline recently and we simply felt obligated to share; because it’s actionable of course! Super important to keep top of mind as you deal with yours and your clients’ content. If you’re operating in any Your Money Your Life niche (Law, Accounting, Health, etc) please remember that your tone and information must be as formal and informative as possible. For topics such as entertainment, recipes, or lifestyle commentary you can be more informal and/or humorous. Google of course understands your intended topic, and therefore will take this into account when determining your E-A-T.