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What Happened on SEO Twitter - Issue #13

What Happened on SEO Twitter this week
What Happened on SEO Twitter - Issue #13
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Top 5 Tweets This Week
Aleyda Solis 👩🏻‍💻
SEO questions we can now answer in bulk with the new @googlesearchc URL Inspection API adoption by SEO crawlers like @screamingfrog & @sitebulb 🔥👀👇

1. For which pages Google is not using the specified indexability/canonical configuration and what is doing/using instead?

To kick off the week, Aleyda gives us a great thread on a few questions we can ask to best improve website performance using Google’s new Search Console URL Inspection API.
AJ Ghergich
#SEO Split-Test Result: Does Emphasizing an H1 Impact Organic Traffic?
The TL;DR here is that a client asked if adding a font weight to their website H1 tag would have a positive impact on organic traffic. Answer? It did, but it resulted in a -7% decrease (negative impact)! Google may have even rewritten or reformatted it themselves, which brings us to our next SEOtweet update..
Seren (she/her)
Google rewrites ~61.6% of title tags.

But there are a few things you can do to lower the chances of it happening to you.

Here’s a 🧵 on how..

(Source: @CyrusShepard and the team from @ZyppySEO)
Check out this thread, and definitely give @CyrusShepard a follow, but we just like Seren’s breakdown here. After reading, you’ll see that there are some narrow parameters for formatting your meta titles so that the big G doesn’t rewrite them for you :)
SEO Chatter 🗣
Here are the top 24 SEO trends to watch out for in 2022:
Now this blog post is interesting. Did you know that 20% of all Google Searches are now done using voice?! 🤯 “To optimize for voice searches, you should first consider long-tail phrases that your target audience would use as a question in everyday conversations. Then create headings with those questions followed by a short 45-55 word response.” SEO Chatter breaks down ways to use all of these 24 insights to your advantage.
Dan Richardson
I know you're only supposed to post stuff like this when you get 500 or 1,000 posts live but I don't care.

This is the quickest I've got a site to 300 posts. The first article was posted at the end of March 2020, 300th article was posted yesterday.

60k/month traffic atm.
Let’s cap off this week’s issue with some [almost-Monday] Motivation. In the replies to this tweet, Dan mentions that after publishing 40 articles, he began to see ~100 unique sessions per day, and after consistently scaling to 300 articles, he began to generate 60k sessions per month! While all sites have countless different variables, one thing continues to hold true: Keep. writing. for. your. audience!
What do you think?
Twitter is like the Library of Alexandria when it comes to experts and professionals spouting free information, so we want to use twitter to help our SEO community stay up to date with SEO best practices from those experts and professionals.
If you could take 2 minutes to reply and let us know what you liked or disliked about this weeks newsletter and anything you would like to see or even improvements we would greatly appreciate it!
Did you enjoy this issue?

The best of #SEOtwitter wrapped up, every week. Follow us on Twitter @seotweets_io, and check out our content tool

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