This Fireside Chat is an interactive discussion with Whitney, mixed with small table discussions with other participants. This rapid-results learning methodology will have you revising and practicing your core messaging statements so they become compelling customer magnets. This is accomplished by:
⮚ Understanding the essential characteristics of an ideal buyer and how to clone them;
⮚ Understanding your products/services through the eyes of potential/existing customers;
⮚ Communicating to buyers what you do and why it matters TO THEM;
⮚ Using classic script-writing techniques to develop a buyer-based message;
⮚ Developing strategies that encourage potential and existing customers to act/buy from you now;
⮚ Having the opportunity to practice your “story” with other participants at your tables
⮚ And for those who are real risk-takers, sit in the “HOT SEAT” with Whitney for instant feedback.