The following startup adage feels true of Tesla today as it ever has:
“The battle between every startup and incumbent comes down to whether the startup gets distribution before the incumbent gets innovation”
Tesla has been running fast to capture the value and growth of electric vehicles. There are innumerable complex challenges of building an electric vehicle - not only do you have nail production of a normal vehicle, something OEMs have been doing for decades, but you also need to layer in hardware, software, battery technology, electric drive trains and sensor fusion.
The crux of the bull v bear argument here is; bulls argue that Tesla is uniquely positioned to build a defensible tech stack, which current OEMs are not native to, bears argue that Tesla is unable to compete with existing manufacturers on the table stakes of car production and delivery. Let’s explore both sides of the argument;
Bulls
Full stack:
- One of the primary arguments for Tesla is how vertically integrated their vehicles are from point of purchase to custom software, hardware, charging network, to delivery and servicing
- We’ve seen a large number of fully vertically integrated companies, such as Apple, build strong moats around proprietary hardware + software;