Lime is looking to open “lifestyle” stores: The on-demand bike and scooter company is opening a store in Los Angeles. The store will serve predominantly to educate consumers on the benefits of on-demand transport, and will allow for rental and charging of scooters on-site
Why DNVBs are moving into physical stores: CRV looks the reasons why DNVBs are moving into stores;
new cohort/demo of customers, increased repeat purchase, brand visibility, etc. They also look at the playbook for opening that first location:
trendy location (SoHo NYC!), interior optimised for social, limited inventory, experential and key brand messaging
…though some retail stores still be closing…
🚲 Mobility
Tesla - bulls, haven’t seen the light of day in the wake of #420-gate.
ARK Invest have been vocally positive around Tesla’s tech stack for some time. In
this article, they examine Tesla’s vertically integrated structure as a means of long-term defensibility. This ranges from lithium-ion batteries to GPUs to software to physical charging infrastructure. ARK make a direct comparison to Apple, who enjoy arguably the deepest moat in hardware :