“Hunting has always been a part of my life since childhood, I never felt that I didn’t belong”. Jana Waller lives her life by a single motto: “It’s all about living”. To Jana being raised a hunter by her father, coming into the Outdoor industry as someone who was a true hunter, and someone who absolutely loved it for what it was, she felt like she needed to strive towards a goal. She had a singular purpose in mind to her work, and that was to showcase a side of hunting, that let’s be frank, was unpopular at the time, that hunting was conservation. Her work has raised tens of thousands of dollars for conservation. If you look across the landscape of woman hunters in the outdoor industry, you will be hard pressed to find a better role model than Jana Waller today.