As more websites were made, algorithmic search became a necessity. Yahoo and others began indexing the web, using the text on the page to infer relevancy to the user’s query. In the late 90’s, Google introduced PageRank, an innovation that dramatically improved search results by qualifying page quality based on the reputation and number of sites linking to it. Now Google represents ~80% of search traffic worldwide.
But Google and traditional search engines still heavily rely on text and links to deliver quality results. What if there are no text or links?
The Rise of Visuals
We’re seeing an explosion of images, GIFs, and videos created online. A picture says a thousand words, but a picture has no words. There’s so much information hidden inside of every visual that’s not captured by traditional search engines.