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It's been a while!

It's been a loooong time since I last sent an email to this list. So long, you may have forgot you su
February 5 · Issue #1 · View online
Ryan Hoover
It’s been a loooong time since I last sent an email to this list. So long, you may have forgot you subscribed once upon a time. If you never want to hear from me again, hit the unsubscribe button at the bottom. I won’t be offended. 😊
Everyone else, thanks for sticking around. 🙏

Silicon Valley isn't "Mainstream" ✏️
Yesterday, Josh Elman’s tweet kicked off an interesting conversation, probably inspired by “Silicon Valley’s spammiest new app” which hit every Bay Area VC and founder’s phone the night prior.
Josh’s question speaks to the filter bubble we all create, not just in the news we consume, but also the products we adopt. Silicon Valley (in the physical and spiritual sense) is a small group of people when compared to the world.
Snapchat got its initial traction among teens until Lightspeed’s Jeremy Liew first discovered the app via his daughter.
Houseparty, the successor to Meerkat, initially launched under a pseudonym to avoid attention from the tech industry. It hit the top of the App Store and ~1M daily users before its first notable press.
What’s trending among the tech scene isn’t necessarily “mainstream”. This was never true and maybe even less true today as tech becomes a part of everyone’s daily life.
That’s not to say makers shouldn’t build for a tech audience or that consumer products that originate within Silicon Valley are an anti-pattern. This is yet another reminder to build for your target audience and that diverse teams have a competitive advantage.
What I'm upvoting 🔼
Find your best festival
I 💕 live music (proof). This site surfaces upcoming festivals with artists you love (after connecting with Spotify, Facebook, or Songkick). It was made by a student in the UK. Nice work, Lawrence. 🙌
We recently started using this to better understand how people use Product Hunt. SUPER useful for designers and product managers and they just released a free version.
Executive Order Generator
This is silly. 😂
What I'm reading 📖
Building VC Relationships by Elad Gil
A must-read for any fundraising founder. Ideally you want to build a real relationship with VC’s months prior to fundraising, after all you’re looking for a long-term partner.
The only way to raise money: Make them believe by Satya Patel
VC’s are people too!
Who I'm following 🐥
It’s trendy to hate on Twitter. Justified or not, it’s the best place to connect with awesome people in tech. Here are a few people that tweet good stuff:
Arlan Hamilton, Founder at Backstage Capital (Los Angeles)
Jack Dweck, Product Manager at Unroll.Me (New York)
Blake Robbins, VC at Ludlow Ventures (Detroit)
What I'm listening to 🎶
I love exploring hour+ long mixes with my favorite artists and DJ’s on SoundCloud. Here are a few recent favorites:
Longer Nights Mix with Satin Jackets
Diplo and Friends Mix with Giraffage
Chill Mix with deadmau5
Me and Marc 📽
The Design Inc. team just published a new episode of UNDO. Thanks for having me, Marc. 🙏
Feedback 👂
If you made it this far, I’d love your feedback on what you’d like to see (or not like to see) in the next email digest. Just hit the reply button.
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