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The Ownership Economy and Why It Matters: Web3 101

An Ownership Economy Newsletter
The Ownership Economy doesn’t always mean a literal distribution of tokens, stock options, or equity. It also doesn’t necessarily mean that an application or service is entirely built on a blockchain.
Rather, it means that ownership — which may manifest in the form of novel economic rewards, platform governance, or new forms of Social Capital — can be a new keystone of User Experiences, with plenty of design space to explore.
The top-earning writer on the paid newsletter platform Substack earns more than $500,000 a year from reader subscriptions.
The top content creator on Podia (referral bonus), a platform for video courses and digital memberships, makes more than $100,000 a month.
And teachers across the US are bringing in thousands of dollars a month teaching live, virtual classes on Outschool (referral bonus) and Maven.
Whereas previously, the biggest online labor marketplaces flattened the individuality of workers, new platforms allow anyone to monetize unique skills.
Gig work isn’t going anywhere—but there are now more ways to capitalize on creativity.
Creators can now build audiences at scale and turn their passions into livelihoods, whether that’s playing video games or producing video content.
This has huge implications for entrepreneurship and what we’ll think of as a “Job” in the future!

The Ownership Economy ("Creator Economy"):
The Ownership Economy: Crypto & The Next Frontier of Consumer Software | Variant Fund
The Ownership Economy: Crypto & The Next Frontier of Consumer Software | Variant Fund
New digital platforms enable people to earn a livelihood in a way that highlights their individuality. These platforms give providers greater ability to build customer relationships, increased support in growing their businesses, and better tools for differentiating themselves from the competition.
In the process, they’re fueling a new model of internet-powered entrepreneurship.
It’s akin to the dynamic between Amazon—the standardized, mass-produced monolith—and the indie-focused Shopify, which allows users to form direct relationships with customers. That shift is already evident in marketplaces for physical products; it’s now extending into services. 
These new platforms share a few commonalities:
  1. They’re accessible to everyone, not only existing businesses and professionals
  2. They view individuality as a feature, not a bug
  3. They focus on digital products and virtual services
  4. They provide holistic tools to grow and operate a business
  5. They open doors to new forms of work
Web3: What It Is And Why It Matters:
Web3 Education Landscape | Medium
Web3 Education Landscape | Medium
Elon Musk and Jack Dorsey are talking about ‘Web3’ – here’s what it is and why it matters…
Elon Musk
Given the almost unimaginable nature of the present, what will the future be? https://t.co/b2Yw0AXGVA
Others Say The Creator Economy is Overhyped
Fitness Hotels, Steel-Manning, and Why the Creator Economy is Overhyped
Fitness Hotels, Steel-Manning, and Why the Creator Economy is Overhyped
What About NFTs?
Adidas Originals launches NFTs and buys a plot in the Sandbox Metaverse
Melania Trump Is Releasing NFTs Backed by Solana using $SOL and MoonPay
The Token Dispatch
Bored Ape Yacht Club NFTs Outperforms CryptoPunks. https://t.co/Cu54zGtHC0
More Creator Economy News:
The Creator Economy Landscape | CB Insights
The Creator Economy Landscape | CB Insights
Getting started with building an audience in the Creator Economy
New Creator Economy Tools:
Facebook tests a new Professional Mode for Creator profiles
Last Minute Creator Economy Headlines:
2021 Podcaster Wrapped: Your year on Spotify
Proof of platform: SaaS companies have a median of 15 integrations each!
Here’s Why the Creator Middle Class Is So Important — And How We Strengthen It
Li Jin
Web2 and web3 are going to co-exist for a long time. New business models & technologies does not mean the complete supplanting of what already exists.

Instead, there are now new tools in the toolset for builders & creators, which means more choice and possibilities.
Don’t miss out on the other issues by Jonathan Kogan
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Jonathan Kogan
Jonathan Kogan @kogz

Crypto exposed the power of the Ownership Economy, and more specifically, ownership as a tool to drive users to contribute to protocols they use in deeper ways. Now, the opportunity is to follow the pattern, and build more accessible products that bootstrap adoption & participation through better economic alignment with users. This newsletter is trying to accelerate this through education.

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