The Ownership Economy
doesn’t always mean a literal distribution of tokens, stock options, or equity. It also doesn’t necessarily mean that an application or service is entirely built on a blockchain
Rather, it means that ownership — which may manifest
in the form of novel economic rewards, platform governance, or new forms of Social Capital — can be a new keystone of User Experiences, with plenty of design space to explore.
The top-earning writer on the paid newsletter platform Substack
earns more than $500,000 a year from reader subscriptions
The top content creator on Podia
(referral bonus), a platform for video courses and digital memberships, makes more than $100,000 a month
And teachers across the US are bringing in thousands of dollars a month teaching live, virtual classes on Outschool
(referral bonus) and Maven.
Whereas previously, the biggest online labor marketplaces flattened the individuality of workers, new platforms allow anyone to monetize unique skills.
Gig work isn’t going anywhere—but there are now more ways to capitalize on creativity.
Creators can now build audiences at scale and turn their passions into livelihoods, whether that’s playing video games or producing video content.
This has huge implications for entrepreneurship and what we’ll think of as a “Job” in the future!