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The Creator Economy: A Radical Change is Happening Right Before Our Eyes - Issue #73

The Jonathan Kogan Show
A little bit about this so-called Creator Economy*:
  1. The top-earning writer on the paid newsletter platform Substack earns more than $500,000 a year from reader subscriptions.
  2. The top content creator on Podia, a platform for video courses and digital memberships, makes more than $100,000 a month. And teachers across the US are bringing in thousands of dollars a month teaching live, virtual classes on Outschool and Juni Learning.
New digital platforms enable people to earn a livelihood in a way that highlights their individuality. These platforms give providers greater ability to build customer relationships, increased support in growing their businesses, and better tools for differentiating themselves from the competition.
In the process, they’re fueling a new model of internet-powered entrepreneurship.
‍It’s akin to the dynamic between Amazon—the standardized, mass-produced monolith—and the indie-focused Shopify, which allows users to form direct relationships with customers.
“That shift is already evident in marketplaces for physical products; it’s now extending into services.”
These new platforms share a few commonalities:
  1. They’re accessible to everyone, not only existing businesses and professionals
  2. They view individuality as a feature, not a bug
  3. They focus on digital products and virtual services
  4. They provide holistic tools to grow and operate a business
  5. They open doors to new forms of work
These stories are indicative of a larger trend: call it the “Creator Stack”.
Whereas previously, the biggest online marketplaces flattened the individuality of workers, new platforms allow anyone to monetize unique skills. Gig work isn’t going anywhere—but there are now more ways to capitalize on creativity.
Users can now build audiences at scale and turn their passions into livelihoods, whether that’s playing video games or producing video content.
This has huge implications for entrepreneurship and what we’ll think of as a “job” in the future.
“New integrated platforms empower entrepreneurs to monetize individuality and creativity. In the coming years, the passion economy will continue to grow.
We envision a future in which the value of unique skills and knowledge can be unlocked, augmented, and surfaced to consumers.”
*Adapted from the original version which you can read here by the one and only: Li Jin.

No-Code Launches of the Day:
🔨 Find the right creator tools for you
Bubble App of the Day: Heep
Creator News of the Day:
The Rapidly Expanding No-Code Landscape
Don't Get Left Behind by the No-Code Wave
Databricks acquires 8080 Labs to extend its Low-Code and No-Code capabilities
Apple is Holding Back the Creator Economy
Autify advances no-code AI-powered software testing automation platform with $10M Series A
How to Create an Online Community That People Will Pay For (And how to make sure it lasts)
Investor Li Jin Says We’ll All Be Creators in 10 Years
No-Code Tools of the Day
Kianda: A No-Code Application Builder Focused on “Process Apps” to Accelerate Digital Innovation
E-Commerce Automation-as-a-Service
Wix launches a no-code app builder for $200 per month
No-code A.I. software is getting more popular and more powerful—but it may also make A.I. harder to control
Automate business processes through chatbots
Agile and Scalable Integration Starts Here
Tweet-storm of the Day:
Micah Rosenbloom
2020 and 2021 have been busy years for Founder Collective – In addition to making new investments, we were fortunate to have 19 exits. While this sample is neither representative nor statistically significant, I think founders could draw a few lessons from it.
Podcast of the Day:
Means of Creation
No-Code Video of the Day:
Create a fully branded native mobile app. No code needed. |
Create a fully branded native mobile app. No code needed. |
Thank You!
As always, thank you so much for reading and I hope this brought you some value or was interesting to read!
I’m always open to feedback and changing whatever it is that you (the fans) want. That’s what it is all about.
That is the Creator Economy.
Don’t miss out on the other issues by Jonathan Kogan
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Jonathan Kogan
Jonathan Kogan @kogz

The Jonathan Kogan Show brings you the most important, underreports news (and hot takes) that you need to know but the mainstream media is not covering. If you are searching for the truth, and of course the cold hard facts, then this podcast is for you. But, if you are looking for fake news and distractions from the real news, then you will be better off going to CNN, MSNBC, or Fox News. We do not cater to any corporations or powerful elites, but rather everyday peasants who simple want to know what is really going on without the propaganda.

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