- The top-earning writer on the paid newsletter platform Substack earns more than $500,000 a year from reader subscriptions.
- The top content creator on Podia, a platform for video courses and digital memberships, makes more than $100,000 a month. And teachers across the US are bringing in thousands of dollars a month teaching live, virtual classes on Outschool and Juni Learning.
New digital platforms enable people to earn a livelihood in a way that highlights their individuality
. These platforms give providers greater ability to build customer relationships, increased support in growing their businesses, and better tools for differentiating themselves from the competition.
In the process, they’re fueling a new model of internet-powered entrepreneurship.
It’s akin to the dynamic between Amazon—the standardized, mass-produced monolith—and the indie-focused Shopify, which allows users to form direct relationships with customers.
“That shift is already evident in marketplaces for physical products; it’s now extending into services.”
These new platforms share a few commonalities:
- They’re accessible to everyone, not only existing businesses and professionals
- They view individuality as a feature, not a bug
- They focus on digital products and virtual services
- They provide holistic tools to grow and operate a business
- They open doors to new forms of work
These stories are indicative of a larger trend: call it the “Creator Stack”
Whereas previously, the biggest online marketplaces flattened the individuality of workers, new platforms allow anyone to monetize unique skills. Gig work isn’t going anywhere—but there are now more ways to capitalize on creativity.
This has huge implications for entrepreneurship and what we’ll think of as a “job” in the future.
“New integrated platforms empower entrepreneurs to monetize individuality and creativity. In the coming years, the passion economy will continue to grow.
We envision a future in which the value of unique skills and knowledge can be unlocked, augmented, and surfaced to consumers.”
*Adapted from the original version which you can read here
by the one and only: Li Jin