What are the best uses of TikTok for startups?
TikTok has around
50 million daily active users and
92 million monthly active users in the US, up nearly
800% from January 2018.
The average US user opens the app 8 times a day and spends 46 minutes per day on the app.
Businesses that figure out how to leverage TikTok will have an advantage in building brand awareness, cultivating user trust, and efficiently acquiring customers.
It’s unlikely that
Ocean Spray itself would have ever thought to compose a song about the superiority of canned vs. homemade cranberry sauce.
Working with Creators enables brands to tap into a much bigger pool of creativity and reach new audiences!
Thank you to
Li Jin for the great research! :)