Searches for the term “community manager” has grown fourfold over the last 15 years, Google Trends tool shows.
LinkedIn query search for “community managers” turns 250,000 results.
I bet there was not that many of them a few years ago. Seth Godin defines communities as the most valuable asset an organisation can own.
Yet, how many organisations have a strategy to build their community? What is a community for? And most importantly — how can organisations position themselves in an economy where communities, or network of people, are the most valuable asset?
The answer is: by becoming Organisers, not Leaders.
The ethos of communities & organisers is captured by Saul Alinsky in his book "Rules for Radicals” where Leaders are Organisers.
He defines the position of such as:
“the leader goes on to build power to fulfill his desires, to hold and wield the power for purposes both social and personal. He wants power himself. The organizer finds his goal in creation of power for others to use.”
Organisations that will position themselves as organisers will become leaders of tomorrow’s economy