Video’s are a great way to engage your costumers. They can be used for anything from promoting your business or service, explaining how your product works or sharing your views on a particular subject. But making a great looking video can take a lot of time. You need to shoot it, edit it and do some post-production (like adding effects).
Luckily there are quite some tools which can help you make professional looking video’s - complete with effects and music - in less than an hour. Here are some of my favorites:
Wrote a great piece or blog? Use Lumen5 to turn your blog in a short and snappy video. Just paste in a link from your blog (or the copy) and you can select the key-points from your article. Lumen5 automatically searches for a fitting image/video (works best with English language) and your scene is ready. Keep adding scenes until you feel you’ve highlighted all the main points from your article and edit the scenes where needed (like adding your own images, choosing background music and adding a call to action). When your happy with how it looks you can let Lumen5 generate the video and download it as a video file or publish directly to social.
They have a ‘free forever’ plan, so I recommend you check it out.
I made the video below with Lumen5 as part of one of our campaigns at Kantar.