All you have to do is define it with more specifics.
Look for a more specific field, channel, demographic, or region.
It could also be a stage in the customer journey (e.g. beginners).
→ A copywriter who teaches beginner writers the tricks of the trade
🌇 Graphic designer
→ A presentation designer for public speakers or LinkedIn thought leaders
🖥 Web designer
→ A web designer specifically building sites for business coaches or service providers
👨🏻💼 Sales coach
→ A sales coach who works with real estate agents in Toronto
🥦 Health coach
→ A health coach who works primarily with older couples to keep them active
→ A photographer who works with CEO
🌱 Gardening expert
→ A gardening expert who teaches how to grow lots of food in small spaces
👩🏽🍼 Mommy blogger
→ A Mommy blogger who teaches the ins and outs of Pinterest marketing