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More Clarity = Better Brand = More Clicks

Branding for Solopreneurs
Read time: 1 minute ‎ 

Do you confuse people with your word salad?
If your bio isn’t clear, then you’re turning people away.
You have all of 3 seconds to:
  1. Grab attention.
  2. Say who you help.
  3. Say how you can help them.
And if you don’t… 
They’ll be hitting that back button faster than you can say Chicken Caesar.
Countless people fail at using clear language — on their website and across social media.
For the longest time, I SUCKED at it 😅
After years of consuming courses and studying the pros, I’ve learned a ton.
(Though, I STILL have a long way to go.)
Here are some delicious copywriting tips I’d like to share with you…
8 Ways to Clarify Your Brand Message and Get More Clicks
  1. Know exactly who you are talking to.
  2. Write to one person, not a crowd.
  3. Tell them what’s in it for them.
  4. Don’t try to be clever or formal.
  5. Be concise; shorten your text.
  6. Get to the point right away.
  7. Use ‘You’ more than ‘I’.
  8. Write like you speak.
Don’t make people decipher your words to know what you can do for them.
Just tell them direct.
See you next Tuesday,
Robert 🤖
P.S. I know, I know… I was trying to be clever with that whole ‘Chicken Caesar’ thing.
Took a risk…
Did it work?
Hit reply and let me know, would ya?
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🐦 Catch me on Twitter @RobertHacala for more branding & design tips.
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🤖 Robert Hacala
🤖 Robert Hacala @roberthacala

I help creative solopreneurs grow their business with weekly bite-sized branding tips. Learn to build your brand so it stays remarkable and attracts more leads in the long term.

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