Decide on what kinds of shapes help communicate your business.
Think about your personality, and make sure it’s relevant to your audience.
Some tips to point you in the right direction:
→ Is your brand serious, fast, organized, or efficient?
Use squares, rectangles, triangles, stripes, and sans serif fonts.
→ Is it warm, friendly, approachable, or cute?
Use circles, curves, rounded shapes, and handwritten fonts.
→ Is it classic, traditional, or sophisticated?
Use ornate shapes, very thin lines, along with script and serif fonts.