A guilty pleasure Chez Martin is the reality tv show The Apprentice
. We are pretty recent converts to the show having been introduced to it by our teenage son only last year … ordinarily we avoid the ‘making a celebrity’ formula, much to our 11 year old’s distaste when half of her friends seem to be in the know about Honey G and Scarlett Moffatt. We are well aware of the flaws and consequent criticism; the fact that what we get isn’t necessarily what we see
. Nonetheless, Lord Sugar’s particular brand of wry, dry, acerbic commentary does have its appeal. I like his rags to riches story, filling a gap in the Hi Fi market of old with Amstrad’s 1980s affordability when all we teens wanted was a cheap as chips ghetto blaster, walkman or stacking system of our own on which to blast out our Smiths tapes or Springsteen cds. Nowadays, we have his show on series record and do enjoy catching up with the antics and faux pas of the egos jostling for supremacy in 'the process’ (have you noticed how regularly that word is used in the common vernacular these days?) fully cognisant of the programme as entertainment, warts and all.
What’s become of increasing interest to me as a head/educator, though, is the evolution of the modern apprenticeship for school leavers. The YTS of my youth has been consigned to the scrap heap; for today’s hopeful apprentices, there is a much more credible set of options on offer. From The Telegraph recently, the following article busts some potential fallacies: