Pigs are seemingly flying overhead as I type this. Google’s latest version of Chrome includes an ad blocker. How will Google survive without ads paying its bills?
Once you install the latest version , the answer becomes clear. Nothing noticeable changed. When Google says ad blocker it is really saying bad ad blocker. It removes ads that slow your computer down or interfere with content you are trying to read.
Google’s hope is that this stops people downloading other true ad blocking software, which in turn are increasingly opaque. It turns out some of them allow publishers to pay them to bypass the block.
Google’s move further and interestingly mentions other ad blocking software but only links to uBlock, an open source ad blocking platform.
Or maybe, it is the worst performing of the ad blockers so a publisher linked to it knowing it can be bypassed…
Ad blockers have been steadily increasing as each year passes. The unknown today is whether this move will backfire on Google and result in increased uptake of tools like uBlock or whether Google’s ad blocker will be sufficient to stem the tide.
If usage of tools like uBlock does increase, could we see paywalls coming to Google or Facebook?